Internet Marketing Blog by RJS Media Consulting, LLC

Why Most Transportation Websites Don't Produce Bookings

Thu, 23 Apr 2026 18:14:43 GMT

A website can support growth, but only when it is part of something larger and more connected

At a certain point, many transportation operators realize something uncomfortable. They have spent years delivering the service while someone else captured the visibility, the reviews, and the direct customer relationship. That realization is often what leads them to start looking for a website.

The conclusion is not wrong. It is incomplete.

Most transportation operators do not have a website problem. They have a systems problem. The difference between those two things is the difference between paying for a site that sits there and building an asset that actually supports direct bookings.

If you have spent any time looking at limo marketing services or reviewing case studies , you already know this is how I approach the work. I do not treat a website like an isolated deliverable. I treat it like one part of a larger business structure.

The Website Is Usually Not the Real Issue

The logic is easy to understand. Customers search online. Customers book online. If the business is not online, the business is losing work.

That part is true.

Where operators get into trouble is assuming that a website by itself solves the rest of the problem. It does not. A website on its own is a static asset. It may help a customer who already knows the business name find you more easily. It does very little for everyone else unless the larger structure around it is in place.

That is where disappointment usually begins. The site goes live. Expectations rise. Then the operator waits for something to happen and starts wondering why nothing changed.

In many cases, the website is not what failed. It was simply never the whole solution.

A Direct Booking Business Does Not Run On Any Single Component.

It runs on the relationship between several components, none of which function well in isolation.

The work is not in any one of those components. The work is in how they fit together, in what order they are built, in what the business chooses to lead with in its specific market, and in how the system is refined as real performance data comes in.

That is the part agencies usually cannot explain, because it is the part they do not do. Most transportation websites get sold as a page count. The business underneath them gets treated as someone else's problem. That is why most of those websites underperform.

Why So Many Operators Stay Dependent

A disconnected website does not change the underlying economics of the business. It does not automatically shift an operator away from affiliates, referrals, repeat customers, and chance. It simply gives that operator a URL.

Meanwhile, the companies that do have stronger infrastructure continue to capture the direct search traffic. They show up where customers are looking. They look established. They feel easier to trust. Their booking flow is cleaner. Their visibility compounds while everyone else keeps relying on the same outside sources.

That gap is not random. It is the predictable result of one business building real infrastructure and another business buying a single piece of it and expecting the rest to take care of itself.

This is also why I have written before about how to get limo leads without relying on social media . Visibility is rarely about one channel. It is about whether the business is supported by the right structure in the first place.

What a Website Does Not Do

It helps to be direct about the limits.

A website does not guarantee bookings. No honest person can promise that. Too much depends on factors outside the site itself, including market conditions, seasonality, pricing, follow up, response time, and the quality of the overall business operation.

A website does not replace booking software. It does not process payments, handle signed credit card authorizations, manage chargeback documentation, or serve as a reservation platform. Those are separate operational tools.

A website does not replace discipline. Reviews still have to be earned. Inquiries still have to be answered. Customers still have to be handled well. No amount of design or messaging changes that.

And a website does not produce results simply because it exists. It only becomes useful when it is part of something larger and more connected.

The Real Difference

The transportation businesses that grow are usually not the ones with the prettiest websites. They are the ones with stronger underlying structure.

That is the real distinction.

A website can absolutely matter. In many cases, it matters a great deal. But the businesses that benefit from it are the ones that understand it in context. They are not buying pages and hoping for magic. They are building an asset inside a broader system that can actually support direct booking growth over time.

That is why some sites stay quiet and others become meaningful business tools. The difference is rarely the website alone.

It is the system behind it.

If what you want is a cheap website and the hope that it somehow produces bookings on its own, I am not the right fit.

If what you want is a stronger business structure that supports real direct booking growth over time, start by looking at RJS Media Consulting , then review the limo marketing services page and the case studies . That will tell you quickly whether the fit is there.

From Invisible to Invincible: Enhancing Your Limo Website to Capture High-Value Bookings

Thu, 23 Apr 2026 15:22:51 GMT

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Your website isn't underperforming, Its doing what it was designed to do.

Thu, 09 Apr 2026 18:05:23 GMT

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The Most Expensive Website You'll Ever Own Is the One That Almost Works.

Thu, 09 Apr 2026 18:05:22 GMT

A limo website that partially performs is costing you more than one that clearly fails. Here's why the almost-works site is the most dangerous — and what it takes to close the gap.

Infrastructure Is Not a Marketing Expense.

Thu, 09 Apr 2026 18:05:20 GMT

Operators who dominate their market don't treat their website like an ad campaign. They treat it like their fleet. Here's why that distinction determines everything about where your business goes next.

8 Signed Contracts in 10 Days: What a Limo Rebrand Produces | RJS Media

Wed, 01 Apr 2026 23:04:57 GMT

When the brand, site, and booking infrastructure are built correctly, results don't wait months. Here's what happened in the first 10 days after one of our limo launches.

Why Most Limo Websites Are Invisible in Search

Wed, 01 Apr 2026 23:00:25 GMT

Your limo site looks fine but ranks nowhere. Here's what separates a visible limo website from one that disappears — and what the data actually shows.

Why Storytelling in Marketing Builds Real Brand Connection

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Fri, 29 Aug 2025 23:44:46 GMT

We don’t show up with theater. We show up with clarity, precision, and performance.

Most marketing feels forgettable because it starts with data and ends with slogans. The campaigns that change behavior begin somewhere else — in a story. At RJS Media Consulting, we use storytelling as a precision tool, not a buzzword: to clarify message, evoke emotion, and convert attention into measurable growth.

The Psychology Behind Storytelling That Converts

Stories are how people make sense of the world. When we rebuilt a transportation client’s brand voice around a clear customer journey — from anticipation to arrival — lead volume tripled within the first month, and average session time doubled. Storytelling wasn’t the garnish. It was the structure.

Neuroscience and memory research consistently show that narratives engage multiple brain regions—sensory, emotional, cognitive—and this multidimensional activation helps people retain information far better than isolated facts alone. Because of this, stories often outlast data-only messages in memory.

That’s why storytelling matters in marketing:

Emotion drives memory. People remember how you made them feel, not what you told them.
Narrative builds trust. A clear beginning, middle, and end helps audiences relate.
Authenticity drives action. In an era of AI and automation, human truth stands out.

At RJS, we combine the science of conversion with the art of emotion — transforming campaigns into connections.

How RJS Media Consulting Tells Stories Differently

Most agencies focus on outputs: ad spend, impressions, and clicks.
We focus on outcomes: trust, loyalty, and relationships that outlast the campaign.

Our process blends empathy and analytics :

Discovery: We start with people — understanding your audience’s values, fears, and motivations.
Narrative Design: We craft story arcs using frameworks like AIDA and Hero’s Journey, aligning emotion with message.
Data Integration: We measure engagement, conversion lift, and emotional response.
Iteration: We evolve stories based on performance — not guesswork.

It’s this mix of heart and precision that makes our storytelling strategy both creative and convertible.

(Related: Marketing Strategy Consulting

Why It Matters

When we take on a client, we don’t apply a rinse-and-repeat formula. We listen, learn, and build with purpose because we believe every business has something meaningful to offer and deserves to be told right.

We’re not chasing attention. We’re creating alignment.

If you're tired of grandiose promises and vague deliverables, and you're ready for a partner who actually cares about your business and what makes it work, we’re ready when you are. Your competition will never see you coming.

Stop Quibbling About Marketing—You’re Either Getting Booked or You’re Getting Beat

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Fri, 29 Aug 2025 20:47:24 GMT

This isn’t about offending anyone—it’s about telling the truth most limo operators need to hear if they want to grow.

Let’s talk reality.

If you’re running a limo business in a major metro like Dallas-Fort Worth, Atlanta, or Chicago and you're spending $30/day on ads thinking you’ll own the city— you're wasting your money. - That budget won’t even cover coffee and a donut for your competitor who’s actually showing up.

I’m not here to offend anyone. I’m here because I want to see you succeed.
I’ve worked with enough operators to know what works, what doesn’t, and what keeps businesses stuck in neutral. If I’m being direct, it’s because too many good companies are getting beat—not because of service quality, but because no one can find them.

If You’re Still Shopping for the Cheapest Option, You’re Not Ready to Grow

You wouldn’t trust a $50 mechanic with your $100,000 Escalade.

So why are you trusting your marketing— your entire booking pipeline —to the cheapest bidder?

This is what I hear all the time:

“I’ll do ads when it slows down.” → It’s slow because you’re not doing ads.
“I need to keep costs low.” → Low visibility is your highest cost.
“Can you match what this other company quoted me?” → No. Because I actually deliver.

Marketing isn’t an accessory you bolt on after everything else is in place. It’s the first engine that gets your business moving —and the one that keeps it moving when referrals dry up and Google changes the game.

You're not ready to grow if you’re still looking for the cheapest option. If you're prepared to do it right the first time, that’s when I step in.

Marketing Isn’t a Gamble—Doing It Wrong Is

It’s not that marketing doesn’t work. It’s that bad marketing doesn’t work .

Trying to reach everyone in Dallas-Fort Worth on a shoestring ad budget is like dropping a fishing line into the ocean and hoping to feed your family. You’ll burn through money and come up empty. Meanwhile, someone else is working smarter—starting with one corner of the city , owning it, and scaling out from there.

Here’s How We Do It at RJS Media Consulting

We don’t spray and pray. We get surgical:

We target a high-value neighborhood or zip code , not the entire metro.
We go after the trips that actually make you money —weddings, corporate, airport runs—not cheap party traffic.
We tighten your landing pages and follow-up so every click has a chance to convert.

And when that starts working— and it always does when done right —we expand. Zip code by zip code. Service by service.

That’s how you scale profitably , not wastefully.

Let’s Talk About What You’re Really Spending

You’re not just spending $30/day. You’re also spending:

Your time , wondering where the next booking is coming from.
Your confidence , every time a competitor shows up ahead of you in search.
Your future , if you're not building anything sustainable.

A full-day SUV run might earn you $400. Would you give up a $400 booking to save $30 on ads?

Because that’s exactly what’s happening when your marketing isn’t visible.

If You're Getting Results—Lean In, Not Back

I’ve had clients start seeing results and then get nervous and pull back . Why? Because the phone quote request forms started coming in / phones started ringing and they weren’t ready for it.

That’s not a marketing problem. That’s a you weren’t prepared to grow problem.

If your marketing delivers leads and visibility, don’t second-guess it— amplify it . Build the systems, hire the drivers, and start acting like a business that expects to grow.

Bottom Line

If you're serious about running a successful limousine business in a competitive market, you need to stop thinking of marketing as an expense and start thinking of it as your lead engine .

It’s not optional. It’s the engine that powers every ride you book, every account you land, and every dollar you earn.

If you’re still on the fence, ask yourself:

Am I building a business—or babysitting a fleet?

If you're ready to move with precision and power,

I’ll show you how to do it the right way.

Enough with the Noise: Strategy Isn’t a Stage Show

Thu, 29 May 2025 18:35:25 GMT

RJS Media Consulting | Strategic Marketing for Businesses Ready to Cut Through the Chaos

In a market flooded with volatility, most business owners are asking the same thing:

What are we even supposed to plan around anymore?

Between shifting tariffs, reactive trade policy, and courts stepping in to reset the rules, the old playbook no longer works. Compliance, supply chains, and advertising are no longer separate topics—they're now part of a single survival strategy.

And if you feel like you’re being yanked back and forth like a yo-yo, you’re not alone .

Where Strategy Gets Lost

At RJS Media Consulting, we work with businesses tired of the fluff. What we’re seeing out there isn’t strategy—it’s performance:

Reports designed to impress, not inform
Meetings scheduled to posture, not progress
Visuals polished to perfection—but completely detached from ROI

That’s not marketing. That’s marketing theater—and it’s costing real businesses real traction.

What We Do Differently (And Why It Works)

We don’t deliver pretty decks. We deliver results.

At RJS Media Consulting, we tie everything back to what you actually need to grow:

✅ Websites built to convert, not just exist
✅ Ad campaigns structured around lead generation, not impressions
✅ Branding that reflects business goals—not vague vibes
✅ Messaging that cuts through, not content for content’s sake

And no, we don’t schedule meetings just to debate the color blue.

Big Agencies Are Still Performing. You're Trying to Survive.

As the economy reels from geopolitical games and courts challenge the limits of presidential power, the worst thing you can do is invest in marketing that exists only to look good .

The businesses that will survive this economy aren’t the ones with flashy visuals or AI-generated copy—they’re the ones with:

Real structure
Clear storytelling
Smart, adaptive strategy

If You’re Looking for Strategy That Holds Up—Start Here

RJS Media Consulting is built for clarity in times of chaos.

We help business owners cut through political noise, policy instability, and marketing fluff—so you can focus on results that move your bottom line, not your blood pressure.

If you’ve been burned by big-agency gloss or lost in a sea of dashboards no one reads, we’ll show you a different way to grow.

No slides. No fluff. Just smart strategy that performs.

What’s Your Return on Ad Spend?

Thu, 08 May 2025 15:34:53 GMT

(And Why Limo Companies Can’t Afford to Ignore It)

When you’re running ads for your limousine or black car company, it’s easy to get caught up in clicks, impressions, or even form submissions. But the number that really matters?

Return on Ad Spend (ROAS).

ROAS is the clearest way to know whether your marketing is working—and whether it’s time to scale up or shut it down.

What Is ROAS?

ROAS stands for Return on Ad Spend. It tells you how much revenue you generate for every dollar you spend on advertising.

For example:

Spend $1,000 on Google Ads
Get $4,000 in bookings
Your ROAS = 4:1 or 400%

This means for every $1 you spent, you earned $4 back.

Why ROAS Is a Game-Changer for Limo Companies

Let’s break this down using real-world numbers from the industry:

Average ride value: $600 (4 hours @ $150/hr)
Average cost per lead: $20
Average close rate: 20%

So, 5 leads cost $100 and convert to 1 booking worth $600.

That’s a 6:1 return on ad spend.

And that doesn’t count lifetime value, referrals, or repeat service.

How RJS Media Performs Compared to the Industry

Here’s how our campaigns consistently outperform industry benchmarks:

The ROAS Formula

Here’s the simple formula we use to calculate ROAS:

Total Revenue from Ads ÷ Ad Spend = ROAS

Example:

Spend: $1,500
Leads: 75 @ $20 each
Bookings: 15 (20% close rate)
Revenue: 15 × $600 = $9,000
ROAS: $9,000 / $1,500 = 6.0 (600%)

Why Good Campaigns Still Get Shut Off

Even with great results, some businesses get nervous. Common reasons:

“We’re busy now, we don’t want more bookings.”
“I’m not sure where these leads are coming from.”
“I don’t see the calls, so I don’t think it’s working.”
“We’re getting too many unqualified inquiries.”

But here’s the truth:
A campaign can only be judged by what it costs to get a real, paying customer.

If you’re getting profitable bookings at a consistent cost — the campaign is working.

How to Know If Your Ads Are Paying Off

Here’s a quick checklist:

Are you getting qualified leads consistently ?
Are you booking at least 1 in 5 ?
Is each job worth $300 or more ?
Are you spending less than $30 per lead ?

If yes, your ROAS is likely well above 3:1 — and shutting ads off would lose you money, not save it.

Final Word: You Can’t Afford to Ignore This Number

The best limo companies treat advertising as a growth engine , not an expense.
They know exactly what they’re earning for every dollar spent — and they use that insight to scale with confidence.

Want to Know What Your Ads Are Really Doing?

At RJS Media Consulting , we specialize in high-performance Google Ads campaigns built exclusively for limo and black car services. We don’t just get you clicks — we help you book more rides.

→ Book a free strategy session and we’ll calculate your ROAS in plain English. or click here to learn more about our ads services.

What Local SEO Really Means for Limo Companies in 2025 (And Why Most Are Getting It Wrong)

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Mon, 28 Apr 2025 19:51:01 GMT

Local SEO for Limo Companies in 2025

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Why Landing Pages Aren’t Always the Best Strategy for Limo Companies

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Mon, 21 Apr 2025 21:55:27 GMT

The Shift: Why Landing Pages Aren’t Always the Best Strategy for Limo Companies

If your limo business relies on landing pages, you’re likely overspending on ads and missing organic leads. Modern websites should serve both SEO and PPC goals.

Landing pages have been a go-to tool in digital marketing for years, especially for paid ads. But in today’s world of AI-powered search, local SEO, and increasingly savvy consumers, relying on traditional landing pages can actually hold back your limo or black car service.

This post explains why those old strategies don’t work anymore—and what to do if you want to show up in search, get better results from ads, and convert the right clients.

What Are Traditional Landing Pages?

In short, they’re single-purpose web pages designed for paid traffic. They're typically stripped down with no menu, few visuals, and a single call to action. They’re often hosted separately or built with funnel software.

That minimalism can become a liability for a limo company trying to look premium.

Why Landing Pages Underperform in 2025

1. They’re Ignored by AI Overviews and Search Engines

Standalone landing pages usually aren’t indexed in Google. They’re built to convert—not to rank.

That’s a problem in an age where Google’s AI-powered Search Overviews (SGE) and voice search are pulling answers directly from rich, optimized websites. If your page lacks content depth, internal links, or schema, it simply won’t be seen.

2. They Break the Customer Journey

Luxury clients do their homework. They want to see your fleet, read reviews, explore your policies, and know they’re hiring a real business—not just filling out a generic form.

Landing pages remove that journey. Instead of building trust, they ask for the sale too soon.

3. They Hurt Ad Performance

Google Ads doesn’t just look at your ad—it scores your entire landing experience. If your landing page is too thin or generic:

Your Quality Score drops
Your cost-per-click increases
Your conversions go down

More ad spend. Less return.

The RJS Alternative: Pages That Work for Ads and Search

We don’t separate SEO pages and landing pages. Instead, we build high-performance service and location pages that do both .

Our pages are:

Indexed by Google and designed to rank
Optimized for AI visibility (structured data, topical depth, mobile UX)
Built with clear CTAs and tracking
Connected to your brand, with testimonials, fleet photos, and real local authority

These pages convert paid traffic like landing pages and generate organic leads and long-term value.

Why This Works Better

With integrated, content-rich service pages, you:

Show up in Google search and AI overviews
Earn trust and engagement
Lower your cost-per-click
Build a site that works long after the ad campaign ends

Real-World Impact

Clients we’ve built this strategy for see:

3x more local search visibility
25–40% increase in ad conversion rates
Higher repeat bookings due to better first impressions

Final Word

Landing pages aren’t dead—but they’re no longer enough. In luxury transportation, your digital presence needs to build trust, rank in AI-powered search, and convert paid traffic —all at once.

At RJS Media Consulting, we build sites that do just that.

�� Contact us today for a performance audit and start attracting the clients your fleet deserves.

Q: Should I use landing pages for Google Ads in the limo industry?
A: Only if they’re deeply integrated with your site. Standalone landing pages often waste budget and miss AI search visibility.

How to Get Limo Leads Without Relying on Social Media

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Mon, 21 Apr 2025 17:55:56 GMT

Struggling to get steady limo leads? You're not alone. Most transportation companies rely on social media... but few see consistent ROI. The truth is, you don’t need likes, reels, or influencers to get real bookings. We help limo and black car companies generate daily leads—without chasing trends.

Where Limo Leads Really Come From

Before we get tactical, let’s get clear:

"A limo lead is only valuable if it books."

That means the goal isn't more traffic—it's more quote requests, phone calls, and confirmed rides. And that comes from search, not social media.

1. Build a Website That Converts Visitors into Leads

Most limo websites look fine, but they don’t perform.

Here’s what a lead-generating site needs:

Fast mobile performance
Landing pages built around service areas
Trust signals like authentic fleet images, reviews, and licensing
One clear call to action: Request a Quote or Book Now

Learn more: How our limo web design converts better →

2. Rank for What People Are Already Searching

If you want real leads, focus on what potential customers are already typing into Google.

We build SEO campaigns tailored to your actual service areas and high-intent opportunities , including:

“Wedding limo service near me”
“Corporate black car service in [your city]”
“Hourly limo rental for events”
“Airport transportation [region/city]”

Whether you're in Dallas, Miami, Phoenix, or the Coachella Valley , we help your business show up where demand is already happening—and convert that traffic into bookings.

Learn more: Our SEO system for limo companies →

3. Use Google Ads the Smart Way

Many limo companies waste money on poorly targeted campaigns.
If your ads are showing up for “cheap party bus” or “Uber alternatives,” that’s budget down the drain.

We fix that with:

Exact-match keyword campaigns
Landing pages aligned with buyer intent
Call tracking and campaign-level ROI analysis

You don’t need a big budget—you need a focused one.

4. Get Listed Where It Matters

Google Business Profile (GBP) brings local traffic that’s ready to book.

We optimize your profile by:

Choosing the right service categories
Adding geotagged photos
Posting weekly updates and offers
Writing keyword-rich service descriptions

Done properly, your GBP becomes a lead funnel, not just a listing.

5. Prove You’re Not Just Another Company

Your reputation sells before you speak.

We help limo operators:

Request reviews with automation
Respond professionally to build SEO authority
Highlight testimonials throughout the site

One five-star review that mentions “wedding limo in Palm Springs”?

That’s marketing you don’t have to pay for again.

You Don’t Need Followers. You Need a Funnel.

Social media has its place. But if you want consistent, high-quality leads, you need more than posts and hashtags.

You need:

A website that builds trust and drives action
Local SEO that brings in ready-to-book traffic
Google Ads that target your ideal clients
A review strategy that builds confidence
An ongoing system—not a social media scramble

We help you build all of that.

Frequently Asked Questions

Do I need social media to get limo leads?

No. Social media can support your brand, but SEO, website strategy, and local optimization convert far better.

What’s the fastest way to generate limo leads?

Properly managed Google Ads, combined with a high-converting website, deliver the most immediate results.

How much should I spend to get quality leads?

That depends on your market, but most of our clients spend less than they did before—and get more out of every dollar.

Ready to Start Getting Better Leads?

We help black car and limo companies build lead systems that drive real growth, not likes.

Let’s build yours.

Build Your Limo Lead Funnel →

How to Increase Limo Business Profits Without Wasting Money on Ads

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Mon, 21 Apr 2025 17:20:54 GMT

If you're spending more on marketing than you're getting back — you're not alone. Most limo operators are bleeding cash trying to scale with ads that don’t convert.

The truth? Profit starts with strategy, not ad spend.

How to Increase Limo Business Profits (The Smart Way)

At RJS Media Consulting, we work exclusively with limo, black car, and executive transportation companies nationwide.
Here’s what the most profitable operators do differently — and how you can follow their lead without overspending.

Where Limo Businesses Lose Profit

Paying for clicks that don’t convert
Relying on outdated or slow websites
Not tracking lead sources or ROI
Promoting low-margin services
Using agencies that don’t know the industry

1. Don’t Start With Ads — Start With Your Website

Before you run ads, ask:
“Would someone landing on my website trust me enough to book?”

If the answer isn’t yes, you're wasting every marketing dollar.

Fix your foundation first:

Build a fast, mobile-first site
Add trust signals (fleet images, reviews, service area details)
Create a seamless booking or quote flow

�� See how our limo website design converts better →

2. Promote High-Profit Services First

Not every ride pays the same.

Focus your marketing on:

Weddings
Hourly charters
Corporate events
Wine tours and weekend getaways

These drive more margin and better clients.
We help clients prioritize campaigns around what actually makes money .

�� Explore how we structure SEO for high-margin services →

3. Track What Actually Books — Not Just Clicks

Clicks don’t equal conversions.

We help limo companies:

Track phone calls and form fills by campaign
Identify which services drive bookings
Eliminate wasted spend

That’s how you optimize profit , not just traffic.

4. Use an Agency That Knows the Industry

Generic agencies don’t understand:

Point-to-point vs. hourly
Seasonality around proms, events, or festivals
How booking behavior changes by region

We speak your language — because transportation is all we do .

�� See how we help real limo brands grow →

5. Start With Profit, Not Panic

Most limo operators don’t need 100 leads a week.

They need 3–5 high-value clients who book long rides, leave great reviews, and return.

We don’t just get you traffic — we help you keep more of what you earn.

FAQ: How Can I Make My Limo Business More Profitable?

Q: What’s the fastest way to increase profits?

You can focuss on your most profitable services and make your website convert traffic into bookings.

Q: Do Google Ads work for limo businesses?

Yes — but only if your website and targeting are tight. Otherwise, you're burning cash.

Q: What’s the first thing to fix?

Your messaging and layout. A clear, professional site increases conversion instantly — even without more traffic.

Ready to Grow Without Burning Budget?

If you're tired of spending money with nothing to show for it, you're not alone — but you're not stuck either.

Let’s build a smarter, profit-first plan.

�� Let’s Fix the Profit Leaks →

5 Costly Website Mistakes Limo Companies Make (And How to Fix Them)

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Tue, 15 Apr 2025 01:46:20 GMT

Why Your Limo Website Might Be Costing You Business

If your limousine or black car service isn’t getting leads from your website, it’s probably not your service — it’s your site.

At RJS Media Consulting, we’ve worked with transportation companies across the U.S., and we keep seeing the same problems. The good news? They’re all fixable.

Here are the five most common website mistakes we see — and what you can do instead.

1. Slow Load Times That Drive Customers Away

First impressions matter in luxury transportation — and a slow-loading website is bad.

If your homepage takes more than 3 seconds to load on mobile, nearly half of your visitors will leave. Worse: they’re probably booking with your competitor.

Fix It:
Use lightweight design, optimized images, and a platform like Duda (not bloated WordPress themes). We cut load times by 60–80% for most clients.

2. No Mobile Optimization

Your clients are on the go — but is your website?

If your website isn’t built for mobile-first interaction, you’re losing riders. Buttons should be easy to tap. Text should be legible. Booking should never feel like work.

Fix It:
We design mobile-first, not mobile-second. Every site we build is fully responsive, ADA-aware, and designed to make the next action obvious.

3. No Clear Call to Action

What do you want your site visitor to do? If you don’t make it obvious, they won’t do it.

“Get a quote,” “Book now,” or “Schedule a call” should be clearly visible on every page. Many limo sites bury these links — or worse, don’t have them at all.

Fix It:
We include high-converting CTA blocks and mobile-sticky buttons that guide visitors toward action without clutter.

4. Missing SEO Foundation

A beautiful site won’t help if no one finds it.

Many limo companies launch sites without any SEO structure — no headings, no schema, no localized keywords. That’s why you’re on page 7.

Fix It:
We build every website with SEO in mind — from page titles to structured data, internal linking, and local targeting.

5. Your Site Looks Like Everyone Else's

Templates are easy. But you're invisible if your site looks like every other limo service. High-end buyers want trust, clarity, and confidence — not stock photos and cliché language.

Fix It:
We write all content in-house with a voice tailored to your brand. Every layout, image, and message is crafted to resonate with your ideal client.

Ready to Turn Your Website Into a Booking Machine?

If you’re ready for a website that performs like your fleet — sharp, fast, and built for luxury — we’d love to talk.

Schedule a free consultation here →

Mastering lead nurturing: a guide for Limo Companies

Wed, 02 Apr 2025 16:38:48 GMT

You know your service is top-notch.

Let customers see it and realize you're the best.

So, in the crazy world of transportation, limo companies are all about standing out and building strong relationships with potential clients. They do this through lead nurturing -, which helps turn potential customers into die-hard fans. And when that happens, it means a steady stream of business and a solid reputation. So, in this blog post, we'll dig deep into the art of lead nurturing and see how limo companies can rock it to achieve major success. Ready? Let's go!

Understanding Lead Nurturing

So, here's the deal with lead nurturing: it's all about building and keeping relationships with potential customers as they go through the buying process. The idea is to give them helpful and relevant info at every step of the sales funnel, so they feel guided towards making a purchase. Now, for limo companies, lead nurturing is extra important because their services are all about that personalized and high-touch experience.

Key Strategies for Lead Nurturing

Segmentation : Start by categorizing your leads based on their preferences, needs, and buying stage. Segmentation allows you to tailor your communication to each group's specific interests, increasing the chances of engagement and conversion.
Personalized Communication : Tailor your messages to connect deeply with every lead segment. Acknowledge their specific pain points, highlight the exceptional value your limo services offer, and showcase how you can effortlessly meet their transportation requirements.
Educational Content : Share informative content that educates leads about the benefits of using limo services. This could include blog posts, infographics, videos, and case studies highlighting successful customer experiences.
Automated Workflows: Implement automated email workflows that deliver timely and relevant content to leads based on their interactions and behaviors. For instance, if a lead downloads a guide about corporate event transportation, they can receive follow-up emails with related content.
Social Proof : Highlight customer testimonials, reviews, and success stories. Social proof builds trust and confidence in your services, assuaging any doubts your leads might have.
Exclusive Offers : Provide exclusive deals or discounts to leads who have shown a certain level of interest. Limited-time offers can create a sense of urgency, motivating leads to take action sooner.
Consistent Follow-up : Stay engaged with your leads through consistent follow-up emails or phone calls. Timing is crucial – too frequent communication can be off-putting, while too little can cause leads to lose interest.
Lead Scoring : Implement a lead scoring system to identify the most engaged and sales-ready leads. This ensures your sales team focuses their efforts on the prospects with the highest likelihood of conversion.
Multi-channel Approach : Utilize multiple communication channels such as email, social media, and even direct mail to reach your leads where they are most active.
Feedback and Surveys: Seek feedback from your leads about their experience interacting with your brand. Surveys can help you refine your lead nurturing strategies and improve your services.

Conclusion

In the world of limo services, where trust, reliability, and luxury are paramount, lead nurturing plays a pivotal role in attracting, engaging, and converting potential clients. By adopting a thoughtful and strategic approach to lead nurturing, limo companies can create meaningful connections with leads, positioning themselves as the preferred choice for all transportation needs. Remember, successful lead nurturing isn't just about making a sale; it's about fostering long-term relationships that drive sustained business growth.

How Much Does It Cost to Build a Website in 2025?

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Wed, 26 Mar 2025 21:45:00 GMT

a lot goes into developing your website. Learn more about Empty heading

If you're a small business, transportation service, or luxury operator, your website is often your first and most powerful impression. But what should you actually budget for a modern, lead-generating website in 2025?

Let’s break it down with current expectations, real cost ranges, and what truly makes a site worth the investment.

What a Website Needs to Do in 2025

In 2025, a functional website is more than just an online brochure. It must:

Load quickly and work flawlessly across devices
Represent your brand with clarity and authority
Convert visitors into leads or bookings
Integrate seamlessly with CRM, forms, or chat tools
Be search engine optimized from the ground up

If it isn’t helping you grow, it’s not working hard enough.

Website Cost Ranges

Costs vary based on functionality, content, and customization. Here’s a general guide:

A basic one-page website starts around $1,500 to $2,500
A professional services website with 5–10 pages generally ranges from $3,500 to $6,500
A custom-designed, conversion-focused site with CRM or automation integration can run $5,500 to $12,000 or more

These are one-time project costs. Ongoing monthly services like hosting, maintenance, or SEO are typically additional.

What Impacts the Cost?

Design Requirements
Custom design elevates trust and user experience, but requires more time and creative development than a standard template.

Functionality
Do you need online bookings, form automations, or secure client portals? Advanced features increase complexity but often deliver a strong return on investment.

Content Development
If you need help with writing, editing, SEO optimization, or brand photography, expect that to add to your total project cost.\

CRM and Automation Integration
If you're using platforms like Keap, GoHighLevel, or HubSpot, the website needs to be built with that ecosystem in mind.

Ongoing Expenses to Expect

While development is a one-time cost, websites do have ongoing needs:

Hosting and platform support: typically $25 to $75 per month
On-call technical support or site updates: hourly or retainer-based
SEO or content marketing services: often $500 to $2,500 per month depending on the scope and competitiveness of your market

Our Approach at RJS Media Consulting

We don’t just design websites. We build growth platforms that help limousine operators, transportation companies, and service businesses compete—and win.

Our builds include:

Strategic planning and user experience design
Professional development and visual branding
Technical SEO and on-page optimization
CRM and lead generation setup
Ongoing service if you want long-term support

We tailor everything to your industry and your market. No templates. No fluff.

A Final Thought

If you’re spending thousands of dollars on a website that doesn’t generate leads or support your sales process, you're overpaying. The right website should pay for itself quickly by delivering results you can see.

Let’s Talk

If you’re ready to build a site that works as hard as you do, contact us today. We’ll walk through what makes sense for your goals and provide an honest, transparent quote—no pressure.

Discover how RJS Media Consulting, a leading digital marketing agency near Tucson, Arizona, specializes in boosting online presence for limousine and black car services.

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Sat, 21 Dec 2024 00:03:20 GMT

RJS Media Consulting, a leading advertising company near Tucson, Arizona, specializes in elevating limousine and black car services through tailored digital marketing strategies. Their comprehensive services include web development, SEO, PPC advertising, content creation, social media marketing, and email campaigns, all designed to enhance your brand's online presence. Leveraging AI-driven insights, they ensure your services reach the right audience at the right time. Clients praise their exceptional customer service and industry expertise, making RJS Media Consulting the go-to local marketing agency for luxury transportation businesses seeking growth and success.

How to market your limousine business in 2025

Tue, 17 Dec 2024 00:03:43 GMT

Drive More Bookings: Proven Marketing Strategies for Limousine Businesses in 2025

As we step into 2025, the luxury transportation industry continues to evolve. Standing out requires more than just exceptional service – it demands a strategic, digital-first approach to attract new clients and drive business growth.

At RJS Media Consulting , we specialize in helping limousine and black car service companies elevate their online presence, win more bookings, and build loyal, long-term customer relationships.

Whether you’re looking to improve your website, dominate local searches, or run effective ad campaigns, here’s how to make 2025 your best year yet .

1. Build Local Visibility with SEO

Why it matters: In 2025, customers will continue to rely on local searches to find limousine services. Terms like:

“Wedding limo near me”
“Luxury airport transfer [city]”
“Prom limousine booking”

are driving high-intent leads.

How to Win with Local SEO:

Claim and Optimize Your Google Business Profile : Add updated photos, accurate contact info, and encourage reviews.
Target Specific Pages on Your Website : Create content that matches user searches. For example:
"Professional Wedding Limo Services in Dallas, TX"
"On-Time, Reliable DFW Airport Transfers "
Encourage Reviews : Ask happy clients for feedback – it builds trust and boosts rankings.

At RJS Media Consulting, we recently helped a Dallas-based limo service achieve a 40% increase in local bookings by optimizing their Google Business Profile and refining their website SEO.

2. Leverage Google Ads to Capture Bookings Quickly

Why it matters: PPC (Pay-Per-Click) ads are the fastest way to reach people who are ready to book.

Top PPC Tips for 2025:

Focus on High-Intent Keywords : "Limo for hire," "airport limousine," or "book wedding limo."
Use Landing Pages : Direct traffic to pages designed to convert – not your homepage.
Track Conversions : Ensure you’re measuring every call or form submission.

Success Snapshot: A luxury limo company we worked with in California saw a 6x return on ad spend by refining their Google Ads campaign with targeted keywords and landing pages.

3. Make Your Website Work Harder

Your website is your digital storefront – and it needs to deliver:

Speed : If it’s slow, visitors will leave.
Mobile Experience : 70% of your visitors are using smartphones.
Booking Convenience : Add clear "Get a Quote" or "Book Now" buttons.

Quick Fixes You Can Start Today:

Add pages for key services: Weddings , Proms , Corporate Events , and Airport Transfers .
Include testimonials to build trust and show satisfied clients.
Use professional photos of your fleet to highlight quality and comfort.

When we redesigned a client’s website to focus on user experience and booking optimization , their conversion rate jumped 50% in 60 days .

4. Build Long-Term Relationships with Email Marketing

Why it matters: Limousine bookings often repeat for annual events like proms, weddings, and corporate meetings.

How to Use Email Marketing Effectively in 2025:

Send seasonal reminders: “Prom season is here – reserve your limo now!”
Offer loyalty incentives: Discounts or exclusive perks for returning customers.
Share tips for stress-free transportation: “5 Things to Consider When Booking a Wedding Limo.”

5. Highlight What Sets You Apart

In 2025, luxury transportation isn’t about just cars – it’s about experiences. Use your marketing to show:

Your professional chauffeurs and impeccable service.
On-time reliability for airports and events.
Memorable experiences: Highlight how you help clients relax, celebrate, or arrive in style .

Example Testimonial :
“XYZ Black Car Service made our wedding day unforgettable. The chauffeur was on time, the car was spotless, and we felt so special. Highly recommend!”

Share stories like this to create an emotional connection with potential clients.

Real Results for Real Businesses

At RJS Media Consulting, we don’t just talk strategy – we deliver measurable results.

Client Success Story:
A mid-sized limo company in Texas struggled with low website traffic and declining bookings. Here’s what happened after working with us:

120% increase in website traffic.
35% growth in monthly leads through PPC.
A 4.8-star Google rating thanks to a simple review strategy.

Your business could be next.

Why RJS Media Consulting?

We understand the limousine and black car service industry because it’s our specialty. Whether you need better SEO, stronger ads, or a website that converts, we have the expertise to take your business to the next level.

Let’s Make 2025 Your Best Year Yet

If you’re ready to:

✅ Get more leads and bookings
✅ Improve your online visibility
✅ Work with a team that understands your industry

We’d love to hear from you.

�� Schedule Your Free Consultation Today

Explore our specialized services:

Connect with us:

Let’s make this the year your business stands out, grows stronger, and thrives.

How Professional Web Development Can Drive Success for Your Limousine Service Business

Wed, 11 Dec 2024 20:06:37 GMT

Enhancing Your Limousine Service's Online Presence: The Role of Professional Web Development

In today's digital age, your limousine service's online presence is more important than ever. Whether you're providing transportation for business executives, wedding parties, or special events, your website serves as the face of your business and the first point of contact for potential clients. At RJS Media Consulting, we craft customized websites and digital marketing strategies that help limo companies like yours stand out in a competitive marketplace.

Here's how professional web development can transform your business and drive long-term success.

A Mobile-Optimized Website for Busy Customers

With most users now browsing the web on their smartphones, having a mobile-friendly website is necessary. A responsive website ensures that visitors can easily navigate your site and book a ride, whether using a smartphone, tablet, or desktop. A seamless mobile experience leads to higher engagement and increased conversions, as users are more likely to trust and book with a company that offers a user-friendly site on any device.

Integrating a Seamless Booking System

An easy-to-use booking system is one of the most essential features of a limousine service website. Customers want to book a ride quickly, especially for events like airport transfers, weddings, or corporate travel. Integrating an intuitive booking form, real-time availability checker, and secure payment processing ensures your customers' booking experience is as smooth as their ride. At RJS Media Consulting, we work with you to create a custom booking solution that suits your business needs, helping streamline your operations and increase customer satisfaction.

Enhanced SEO for Local Visibility

Search Engine Optimization (SEO) is crucial for ensuring your website ranks well on search engines like Google, especially in competitive markets like the limousine industry. When people search for "limousine services near me," you want your business to appear at the top of the search results. Professional web development includes implementing SEO best practices to improve your site's visibility and attract more local customers. By optimizing your site's structure, content, and metadata, we help your limo company get noticed by those actively searching for transportation services.

Building Trust with Testimonials and Reviews

Word of mouth is powerful, but online reviews and testimonials take it a step further. A well-designed website lets you prominently showcase customer reviews and testimonials, helping build trust with potential clients. Positive feedback from previous customers can significantly influence new clients' decision-making process. Trust plays a key role in securing bookings, whether it'sfor a wedding, corporate event, or special occasion. At RJS Media Consulting, we ensure your website design incorporates areas to highlight customer success stories, helping you establish credibility and authority.

High-Quality Content to Highlight Your Services

Potential clients need to quickly understand your services and why you stand out when visiting your website. High-quality content is an essential component of a successful website. From service pages detailing your limousine fleet to blog posts offering tips on event transportation, content helps convey your expertise and build authority. At RJS Media Consulting, we craft engaging, informative content that boosts your SEO, educates your customers, and persuades them to choose your services.

A Modern, Professional Design

Your website is often a potential client's first interaction with your business, and first impressions matter. A sleek, professional, and modern website design reflects the quality of your services. At RJS Media Consulting, we specialize in creating visually appealing websites that align with your brand, enhance the user experience, and make it easy for customers to navigate. A well-designed website will attract more visitors and improve your conversion rates, ultimately leading to more bookings.

Analytics to Optimize Your Marketing

Once your website is up and running, tracking performance through analytics is essential for making data-driven decisions. Tools like Google Analytics can help you gain insights into how visitors interact with your website, which pages are most popular, and where you might be losing potential clients. With this information, RJS Media Consulting helps you refine your marketing efforts, optimize your website for conversions, and improve the overall performance of your online presence.

Conclusion

In the competitive world of limousine services, a professionally designed and optimized website can make all the difference. RJS Media Consulting offers tailored web development and digital marketing solutions that help limo companies enhance their online presence, increase bookings, and grow their business. From responsive design to seamless booking systems and high-quality content, we're here to ensure your website is as exceptional as your services.

If you're ready to take your limo company's website to the next level, contact RJS Media Consulting today for a consultation. We're here to help you succeed in the digital world.

Why take a chance with offshore Content and Creative Production?

Mon, 11 Nov 2024 20:09:33 GMT

For Limousine and Luxury Transportation Marketing, Cultural Insight and Language Nuance Are Essential to Effective Messaging

In the luxury transportation industry, effective marketing relies heavily on understanding the refined needs, preferences, and communication styles of discerning customers. For companies like RJS Media Consulting, which specializes in limousine and luxury transportation marketing, producing all content and creative materials in-house isn’t just a preference; it’s a strategic choice. Here’s why RJS Media Consulting keeps creative production close to home and how this approach benefits clients in this unique market.

Cultural Insight Matters in Marketing for Luxury Audiences

Luxury transportation customers often expect a high level of sophistication and cultural alignment with the brands they choose. Offshore teams, despite their skills, may lack the nuanced understanding of what appeals to U.S. luxury consumers. They might not fully grasp the cultural cues and unspoken expectations that go hand-in-hand with premium services.

When marketing campaigns miss these subtleties, they risk failing to connect with their audience authentically. For example, a luxury-oriented message should ideally convey exclusivity, ease, and reliability—qualities that resonate with clients who prioritize high-end experiences. By keeping content creation in-house, RJS Media Consulting can ensure that each campaign is shaped with the expectations and cultural sensibilities of luxury transportation customers in mind, creating messaging that resonates rather than risks alienating.

The Importance of Communication Clarity in High-Impact Marketing

Limousine and luxury transportation marketing often involves high-stakes messaging aimed at busy professionals, high-net-worth individuals, and event planners who need clear, professional, and inviting communication. Offshore outsourcing can lead to challenges due to differences in communication styles, time zones, and cultural perspectives, all of which can slow down feedback loops or create misunderstandings in campaign details.

With in-house production, RJS Media Consulting ensures a consistent and cohesive communication style that aligns with luxury clients’ high expectations. The close-knit collaboration among team members allows for quick adjustments and immediate responsiveness, essential qualities in maintaining a seamless marketing operation that clients can trust.

Language Nuance and Brand Integrity

For brands in the luxury transportation space, language is as much a branding tool as any visual element. Even slight variations in phrasing, tone, or word choice can influence how premium or polished a campaign feels. Offshore teams may not be aware of these subtle preferences, which can lead to messaging that feels out of step with the sophistication of a luxury audience.

Take, for instance, a recent high-profile example from a well known toy company, where a URL misprint accidentally directed users to an adult website. For a brand with strict family-oriented values, this was not only a costly mistake but a reminder of how small errors can impact brand integrity. For companies in the luxury transportation sector, where trust and brand image are paramount, maintaining brand integrity through meticulous attention to detail is crucial. RJS Media Consulting’s in-house approach provides a layer of quality control, ensuring that every word resonates with the target audience while preserving the brand’s exclusive image.

Why RJS Media Consulting Values In-House Production for Luxury Clients

At RJS Media Consulting, we’ve seen firsthand the benefits of keeping content and creative production in-house, especially for clients in the limousine and luxury transportation markets. Here’s how this choice directly benefits our clients:

Localized Expertise: Our in-house team has a deep understanding of the culture, language, and high-end expectations that luxury transportation clients hold. This cultural insight allows us to craft campaigns that are relevant and refined.
Streamlined Communication: Keeping production under one roof means fewer communication barriers, faster feedback cycles, and a unified approach to brand storytelling. This agility helps us deliver on-brand messaging, even with quick turnarounds.
Enhanced Quality Control: In-house production allows us to maintain brand integrity by managing every aspect of campaign creation and execution. Our clients can trust that each piece of content is checked for tone, relevance, and quality.
Resonant Messaging: For high-end transportation clients, brand messaging that truly resonates is non-negotiable. Our in-house approach ensures that each campaign feels attuned to the refined tastes and expectations of our clients' audiences.

Conclusion

For businesses in the limousine and luxury transportation industry, effective marketing hinges on clear, culturally attuned communication that connects with clients on a personal and professional level. While offshoring can provide cost savings, it often lacks the nuanced understanding necessary for high-impact luxury marketing. At RJS Media Consulting, our commitment to in-house production ensures that our clients receive carefully crafted campaigns that authentically reflect their brand and speak directly to their audience.

If you're looking for guidance in crafting marketing that truly connects with your luxury transportation audience, reach out to RJS Media Consulting. We're here to help ensure every message speaks to your brand's unique values and high standards.

What is inbound marketing and why you should care?

Tue, 29 Oct 2024 20:22:20 GMT

Inbound vs. Outbound Sales for Limousine Companies: Making the Right Choice

The limousine industry is highly competitive, and attracting and retaining clients requires a strong and strategic approach to sales. Many limousine services rely on outbound sales—directly reaching potential customers through calls, emails, and traditional advertising. However, the rise of digital marketing has introduced the powerful concept of inbound sales, a strategy that attracts clients by providing valuable information and positioning your company as a trusted resource.

In this post, we'll explore the distinctions between inbound and outbound sales, why inbound strategies have become essential for limousine companies, and how RJS Media Consulting can support your company with services tailored specifically to this industry.

What Are Outbound and Inbound Sales?

To better understand how these approaches can help limousine companies, let's break down what each involves:

Outbound Sales

Outbound sales strategies include tactics like:

Cold calling and email marketing**: Reaching out to people who may or may not be actively looking for limousine services.
Direct advertising**: Traditional ads in local publications, event sponsorships, or online display ads.

However, the primary challenge with outbound sales is that it reaches a broad audience with less control over who sees the message. This can result in higher costs and a lower conversion rate, as many people contacted may not be actively looking for limo services.

Inbound Sales

Inbound sales, in contrast, focus on drawing people in by meeting their needs and interests. This is done through:

Content marketing involves creating useful blog posts, social media content, and guides that educate and engage potential clients.

SEO (Search Engine Optimization)**: Optimizing your website to appear in search results when people are looking for limousine services.
Social media engagement**: Building a brand presence to connect with followers and reach those interested in events, weddings, and other limousine-related occasions.

Inbound sales, on the other hand, allow you to attract clients actively seeking services, making them more likely to book with your company.

Why Inbound Sales Are Key for Limousine Companies

Limousine services' luxury and event-driven nature means that your clients aren't typically looking for a limo daily—they're planning for special occasions, corporate events, or once-in-a-lifetime experiences. This makes an inbound strategy ideal, as you can attract clients actively seeking out your service and are closer to making a booking decision. Here are some critical advantages of inbound marketing for limousine companies:

1. Targeted Reach: Inbound sales tactics allow you to target people searching for luxury transportation. For example, someone searching for a wedding limo service in [your city] will likely be in the market for a limousine service.

2. Lower Costs, Higher Returns: Outbound strategies can be expensive and often don't yield a high return on investment. Inbound marketing, while also requiring investment, is designed to target and attract people interested in your service, resulting in more qualified leads and a better return on your marketing budget.

3. Building Trust and Credibility: Inbound marketing allows you to showcase expertise, customer testimonials, and detailed information about your fleet and services, all of which help build trust with potential clients.

Limousine companies can implement several effective content marketing strategies to attract clients:

1. Blog Posts: Create informative articles on topics like "How to Choose the Perfect Limousine for Your Wedding or Top 5 Tips for Corporate Transportation. These posts can help potential clients understand the services better and position the company as an industry expert.

2. Guides and Checklists: Develop downloadable resources such as wedding transportation checklists or guides on planning an event that includes limousine services. Offering valuable information can encourage potential customers to share their contact details in exchange for the content.

3. Social Media Engagement: Share engaging content on platforms like Facebook and Instagram, showcasing your fleet, client testimonials, and behind-the-scenes glimpses of events. This builds brand awareness and connects emotionally with potential clients planning special occasions.

4. Video Content: Produce videos showcasing your vehicles, testimonials from satisfied clients, or behind-the-scenes footage from events. Video can be a powerful way to engage potential clients and illustrate your luxurious experience.

5. Email Newsletters: Send regular updates that include tips, industry news, promotions, and featured services to keep your brand top-of-mind for potential clients.

6. User-Generated Content: Encourage clients to share their experiences and photos on social media, then feature this content on your website or social channels. This builds community and trust among potential clients.

By combining these strategies, limousine companies can effectively attract and engage clients, ultimately leading to increased bookings.4. Building Long-Term Relationships: Inbound marketing emphasizes customer education and engagement, which means your clients are more likely to be informed about your services and engaged with your brand even before they contact you. This can lead to longer customer relationships and increased word-of-mouth referrals, ensuring a bright future for your business.

RJS Media Consulting's Inbound Services for Limousine Companies

At RJS Media Consulting, we understand the unique needs of the limousine industry and specialize in inbound marketing strategies that help limousine companies attract the right customers while maximizing their marketing budget. Here's how we can help:

1. SEO Services for Enhanced Visibility - Our SEO services ensure your website ranks well when clients search for limousine services in your area. By targeting high-intent keywords like "wedding limo service," "corporate transportation," and "luxury airport transfer," we can help bring your website to the forefront of search results, driving more traffic from people actively looking for your services.

Local SEO: Optimizing for location-specific terms helps you reach customers in your service area, making it easier for local clients to find and choose you over competitors.
On-Page and Technical SEO: We focus on optimizing everything from keywords to load times, ensuring your website not only ranks well but also provides an excellent user experience.

2. Content Marketing to Engage and Educate

Content marketing is an inbound powerhouse, and we can create blog posts, guides, and social media content that answer common client questions, share insights on event planning, and highlight the value of your services. For example: Event and Wedding Content: Articles or social media posts like "Top 5 Tips for Choosing the Perfect Wedding Limo" help position your company as a trusted expert and can drive traffic to your site.Corporate Travel Insights: Content focused on the convenience of corporate transportation can attract business clients looking for reliable transport options for executives and guests. By providing valuable information, we create a relationship with your potential customers even before they decide.

3. Targeted Digital Ads for Precise Reach - We blend inbound principles with carefully targeted digital advertising, helping you reach customers likely to convert. Instead of broad ads, we help you create targeted campaigns that reach those actively planning events or needing limo services.

4. Google Ads for Immediate Visibility : When people search for "luxury limo rental for prom" or "corporate limo service," Google Ads can put you right at the top, ensuring you're one of the first options they see. Retargeting Ads: We keep your brand in front of visitors who have already visited your website, helping to remind and encourage them to make a booking when they're ready.

4. Social Media Marketing to Connect and Build Loyalty - We help build a social media presence that connects with followers and keeps your company top-of-mind. We focus on engagement-driven posts highlighting your fleet, sharing customer testimonials, celebrating memorable events, and encouraging users to view your brand as reliable and luxurious.Event-Driven Campaigns: Posts celebrating past weddings or prom clients help prospective customers envision their experience with your service. Engagement with Followers: Engaging with comments and questions builds trust and humanizes your brand, helping you stand out in a crowded market.

Integrating Inbound and Outbound Strategies

While inbound sales are essential for sustainable growth, some outbound techniques may be beneficial, especially for brand awareness. At RJS Media Consulting, we often recommend a blend of inbound and outbound tactics for limousine companies looking to expand. This might include combining inbound SEO efforts with strategic email marketing to maintain customer relationships and encourage repeat business.

For example, an email campaign could highlight special rates for loyal customers or seasonal promotions, while inbound blog posts and SEO keep your website attracting fresh leads. This balanced approach maximizes reach while focusing on the clients most likely to engage with your service.

Drive Sales with the Right Strategy

The decision between inbound and outbound sales should depend on what's best for your company, target audience, and budget. Inbound sales are compelling for limousine companies, enabling you to attract clients at the right moment in their journey and build lasting relationships. Investing in SEO, content marketing, targeted ads, and social media engagement creates a steady flow of qualified leads.

At RJS Media Consulting, our expertise in inbound strategies tailored to the limousine industry can help you build and maintain a strong presence in a competitive market. Reach out to us today to explore how we can work together to drive success for your business through tailored, effective inbound marketing.

How AI Drives Limousine Marketing Success | RJS Media Consulting

Wed, 16 Oct 2024 15:50:30 GMT

How AI and Machine Learning Drive Success for Limousine Operators at RJS Media Consulting

If you’re running a limousine business, you know that meeting client expectations, attracting luxury customers, and staying competitive require the right tools and strategies. At RJS Media Consulting, we leverage AI and machine learning to make your marketing more effective, efficient, and personalized. Here’s how our approach can help you address some of the most common challenges in the limousine industry:

1. Predicting Demand with AI Insights

One of the biggest challenges for limousine operators is managing demand, especially during peak times. Our AI tools help by analyzing past booking patterns to forecast when demand will be high or low. This allows you to plan better, ensuring you have enough vehicles and drivers when needed.

For example, if AI data indicates that demand typically spikes during local events or holiday seasons, you can prepare in advance, avoiding last-minute rushes and optimizing resource allocation. By anticipating these peaks, you’re better equipped to meet customer needs, which ultimately leads to improved service and customer satisfaction.

2. Optimizing Marketing Spend for Maximum ROI

Marketing can be costly, especially if your ads aren’t reaching the right people. We use AI to make sure every marketing dollar works as hard as you do. Our AI-driven tools can monitor and adjust your ad campaigns in real time, based on factors like time of day, customer location, and response rates.

This dynamic approach ensures that your ads reach potential clients when they’re most likely to book a ride. For example, suppose you notice more bookings on weekday mornings. In that case, our AI tools can automatically allocate more budget during these times, improving your return on investment (ROI) by targeting the right audience at the right moment.

3. Personalized Marketing That Speaks Directly to Clients

Limousine clients expect a tailored experience, and that starts with marketing. Using machine learning, we analyze customer data to create personalized messages that resonate with different types of clients. For instance, business travelers who often book for airport transfers might receive targeted ads highlighting corporate discounts or premium sedan services, while customers booking for weddings or special events might see promotions for luxury packages and unique vehicles.

Machine learning helps us go beyond general marketing, delivering specific messages that appeal to each audience. This personalized approach improves engagement and builds loyalty, as clients feel the marketing is designed specifically for them.

4. Enhancing Customer Service with AI-Powered Automation

In the limousine industry, exceptional customer service is vital. Our AI tools automate tasks like sending booking confirmations, reminders, and follow-up messages so you can maintain high-quality service without stretching your team too thin. These automated communications ensure that your clients are well informed and reassured about their reservations, contributing to a seamless and enjoyable experience.

We also use AI to gather and analyze customer feedback, which helps identify areas for improvement. If clients frequently mention a preference for certain vehicles or have specific service requests, this data can guide your offerings, ensuring you meet—and even exceed—customer expectations.

5. Staying Ahead of Trends with a Forward-Looking Approach

The limousine industry constantly evolves, and staying ahead of trends is crucial for maintaining a competitive edge. At RJS Media Consulting, we’re always exploring new AI tools and technologies that can benefit our clients. For example, voice search is becoming increasingly popular, with more people using devices like Siri, Alexa, and Google Assistant to make bookings. We optimize your online presence for voice search so potential clients can easily find your services through voice-activated devices.

We also monitor emerging trends, such as AI-powered chatbots, which can handle simple customer inquiries, freeing up your staff to focus on providing exceptional service. By staying on the cutting edge of technology, we help your business keep up and lead in a competitive market.

6. Balancing AI with Human Expertise

While AI provides powerful tools, our team’s industry experience truly brings value to your marketing. Our experts understand the limousine industry and know what it takes to appeal to high-end clients. AI gives us data-driven insights, but our human touch ensures those insights translate into compelling, engaging marketing campaigns.

For instance, AI might suggest which marketing messages work best based on data, but our team fine-tunes those messages to ensure they connect with customers on a personal level. This balance of technology and human insight is what makes our approach unique—and thriving.

7. Building Lasting Partnerships for Long-Term Growth

At RJS Media Consulting, we don’t just focus on short-term gains; we’re dedicated to helping you build a sustainable, long-term business. We provide ongoing support and regularly review your marketing performance to ensure it’s aligned with your goals. As your business evolves, we adapt our strategies, keeping your marketing fresh and compelling.

By partnering with us, you gain access to the latest AI technology and a team committed to your success. We’re constantly looking for new ways to optimize and enhance your marketing, ensuring you’re always ahead of the competition.

Conclusion

In today’s digital age, AI and machine learning aren’t just excellent to have—they’re essential tools for staying competitive. At RJS Media Consulting, we’ve integrated these technologies into our marketing strategies for years, helping limousine operators like you address industry-specific challenges and meet high customer expectations. Our combination of AI-driven insights and human expertise provides a comprehensive approach that drives real results.

If you’re ready to elevate your limousine business with AI-enhanced marketing, contact RJS Media Consulting today. Let us show you how a blend of technology and personal insight can create a marketing strategy that attracts clients, boosts satisfaction, and drives growth for your business.

Elevate Your Limousine Marketing with AI and Human Insight | RJS Media Consulting

Wed, 16 Oct 2024 15:32:58 GMT

How AI and Human Insight Solve Marketing Challenges for Limousine Operators

In the competitive world of limousine and black car services, marketing requires precision and adaptability. Limousine operators face unique challenges: attracting high-end clientele, meeting fluctuating demand, and standing out in a crowded market. At RJS Media Consulting, we recognize these pain points and address them with a combination of AI-driven data insights and the irreplaceable nuance of human expertise. Our integrated approach ensures that your marketing not only reaches potential customers but also resonates with their specific needs and preferences.

AI-Powered Personalization for Demanding Customers

Limousine clients are often discerning, expecting a service experience that’s both luxurious and tailored. With AI tools, we can analyze vast amounts of customer data to understand their preferences and behaviors. For instance, our AI algorithms allow us to segment your audience based on characteristics like frequency of use, preferred vehicle type, and booking trends. This enables us to craft personalized marketing messages that speak directly to their needs, whether they’re business executives looking for reliable airport transfers or couples seeking wedding transportation.

By understanding these patterns, we help limousine operators deliver targeted promotions, such as offering corporate clients exclusive rates on repeat bookings or highlighting your premium fleet options for special occasions. AI-driven personalization not only enhances customer satisfaction but also fosters loyalty, a crucial component in retaining demanding clients who expect tailored service.

Optimized Campaigns that Maximize ROI

For limousine operators, every marketing dollar needs to count. AI helps us manage campaigns with precision, ensuring that your ad spend delivers the highest return on investment. Through predictive analytics, we can forecast demand and tailor marketing efforts accordingly, avoiding the common pitfalls of overspending during off-peak times or missing opportunities during busy seasons.

AI also allows us to monitor campaigns in real time, adjusting bids, targeting parameters, and ad placements based on performance data. This agility means that your marketing remains cost-effective and efficient, particularly important in a high-cost industry like luxury transportation. Additionally, by automating reporting, we provide you with clear insights into how your marketing budget is being utilized, helping you make informed decisions about future investments.

Meeting High Expectations with Human-Centric Content

While AI provides valuable data, it’s the human touch that makes your marketing truly impactful. Limousine services are inherently about people, from the chauffeurs providing white-glove service to the clients enjoying a premium experience. We bring a human perspective to every campaign, ensuring that your content reflects the values and expectations of your customers.

For example, our team understands that high-end clients appreciate messages that are both sophisticated and approachable. Using AI insights, we craft narratives that highlight your service’s reliability, luxury, and attention to detail. We focus on storytelling, not just selling—conveying the experience of being chauffeured in comfort and style, which appeals to your audience on an emotional level.

By blending AI’s capabilities with human intuition, we create content that engages clients and strengthens your brand identity. This approach ensures that every message aligns with your service ethos and resonates with the individuals who value it.

Streamlined Operations for Real-Time Customer Engagement

In the limousine industry, timing is everything. Customers expect prompt responses and reliable service, especially during peak demand. Our AI tools help streamline your marketing operations, automating tasks like customer follow-ups and booking reminders. This automation not only saves time but also ensures that no client inquiry goes unanswered, which is essential for maintaining high customer satisfaction.

Moreover, our AI tools analyze feedback from customer interactions, allowing us to refine your marketing strategy continuously. By identifying trends in customer feedback, we can proactively address issues before they become widespread, helping you maintain a positive reputation in a service industry where word-of-mouth is crucial.

Building Long-Term Relationships Through Data and Human Connection

At RJS Media Consulting, we believe that lasting success comes from building strong customer relationships. AI helps us identify opportunities for engagement, such as offering loyalty rewards to frequent users or providing personalized offers to customers who haven’t booked recently. These data-driven strategies keep you connected with your clients, fostering long-term loyalty.

However, relationship-building is about more than just data—it’s about understanding your clients’ needs and preferences in a way that only human insight can achieve. Our team works closely with you to ensure that every marketing effort reflects your brand’s unique voice and values, creating a genuine connection with your customers.

Conclusion

In an industry where the customer experience is everything, RJS Media Consulting combines the best of AI and human insight to deliver marketing solutions that are both efficient and empathetic. By leveraging AI to handle data and provide actionable insights, we can create strategies that are highly targeted and effective. Yet, by relying on our team’s creativity and intuition, we ensure that these strategies connect with people on a personal level, delivering a service experience that meets the expectations of even the most demanding clients.

If you’re ready to elevate your limousine marketing with a balanced approach that blends data with human touch, contact RJS Media Consulting today. Let us help you turn AI-driven insights into impactful customer experiences that set your brand apart.

Why RJS Media Consulting Chooses Duda Over WordPress for Limousine Services: Stability, Reliability, and User Experience

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Wed, 24 Jan 2024 20:39:37 GMT

reliability you can count on

In the ever-evolving world of web development and digital marketing, RJS Media Consulting consistently seeks the most efficient and effective solutions for our clients. The limousine service industry, with its unique set of digital needs, requires a platform that not only offers aesthetic appeal and functionality but also guarantees stability and reliability. This is why we at RJS Media Consulting advocate for Duda as the superior choice over WordPress, especially in the context of limousine services.

The Challenge with WordPress: Plugin Updates and Site Stability

WordPress, a giant in the web development world, is known for its versatility and extensive plugin library. However, this strength often becomes its Achilles' heel, particularly for specialized service industries like limousine services. The core issue lies in plugin updates. WordPress sites often rely on multiple plugins for additional functionality. Each plugin, developed by different creators, requires regular updates. Unfortunately, these updates can sometimes conflict with each other or with the WordPress core, leading to website breakdowns.

For a limousine service company, a website that goes down unexpectedly can result in lost bookings, frustrated customers, and a tarnished reputation. In an industry where reliability and luxury experience are paramount, website issues are more than just technical problems; they directly impact the company's bottom line and brand image.

Duda: A Tailored Solution for Stability and Efficiency This is where Duda comes into play. Duda is a web design platform that emphasizes reliability and seamless functionality. Here are the key reasons why we believe Duda is a superior choice for limousine services:

1. Integrated Functionality Without the Plugin Hassle

Duda provides an integrated suite of tools and features, reducing the need for external plugins. This integration means that when updates occur, they are managed smoothly by the Duda team, ensuring compatibility and reducing the risk of website breakdowns. For limousine services, this translates into uninterrupted online booking and customer service.

2. Optimized for Performance and Speed

Speed is crucial for any website, and Duda excels here. With optimized code and server responses, Duda ensures that limousine service websites load quickly, offering potential clients a swift and seamless browsing experience. This is essential for converting inquiries into bookings.

3. Customizable Designs Tailored to Brand Image

While WordPress is known for its customizable designs, Duda is no slouch in this department. It offers a range of templates and customization options that perfectly cater to the luxury and professionalism that limousine services need to project. RJS Media Consulting has found that Duda's design capabilities meet our high standards for both aesthetics and functionality.

4. Responsive and Mobile-Friendly

In today's mobile-first world, a website that performs flawlessly on smartphones and tablets is non-negotiable. Duda websites are inherently responsive, ensuring that the limousine service’s website is accessible and attractive on all devices, a critical feature for customers on the go.

5. Exceptional Support and Reliability

Finally, Duda's support system is a standout feature. With reliable customer service and technical support, any potential issues are addressed promptly, minimizing downtime and ensuring a smooth operation for the limousine service's online presence.

Conclusion

In conclusion, while WordPress has its strengths, for the specific needs of the limousine service industry, Duda stands out as the more reliable, efficient, and suitable platform. At RJS Media Consulting, our goal is to provide our clients with solutions that not only look great but also offer stability and reliability. Duda aligns perfectly with this vision, ensuring that our limousine service clients have a robust online presence that drives their business forward without the setbacks of technical difficulties.

Embrace the change, and let RJS Media Consulting guide your limousine service to a smoother, more reliable online journey with Duda.

Customized Digital Excellence for Limousine Services with RJS Media Consulting, Duda, and Keap CRM

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Wed, 03 Jan 2024 15:00:28 GMT

Unleash the Power of Strategic Online Marketing

Are you ready to propel your limousine business to new heights? RJS Media Consulting LLC, in collaboration with the advanced capabilities of Duda’s web platform, offers an unparalleled combination of marketing strategies and web solutions tailored to the luxury transportation industry. Let’s explore how this dynamic duo can revolutionize your online presence and drive your business forward.

Customized Digital Marketing for the Limousine Industry

Expert SEO Optimization

Unlock the potential of your website with our targeted SEO strategies. By improving your search engine rankings, we ensure that your limousine service stands out to those seeking luxury transportation.

Are you visible to your potential customers? Let’s optimize your online presence! Contact us today .

Strategic Pay-Per-Click (PPC) Advertising

Capture immediate attention and drive traffic to your site with our specialized PPC campaigns. We target key demographics and keywords to place your services right where your customers are looking.

Want to see instant results? Discover how our PPC strategies can benefit you. Get in touch!

Effective Email Marketing

Engage your clients with our captivating email marketing campaigns. Keep your audience informed about your premium services, special offers, and fleet updates, encouraging loyalty and referrals.

Connect with your clients effectively. Start your email campaign with us!

Advanced Web Solutions with Duda

Optimized Mobile Experience

In today’s mobile-first world, ensure that your website is effortlessly accessible on all devices. Duda’s mobile-optimized design guarantees a seamless booking experience for your clients on the go.

Is your website mobile-friendly? Let’s make it outstanding! Learn more .

Enhanced Loading Speed

Benefit from Duda’s fast-loading websites to keep potential clients engaged. We ensure your site performs quickly and efficiently, so your customers enjoy a smooth browsing experience.

Speed matters! Speed up your website today .

Sophisticated, Customizable Templates

Reflect the luxury of your brand with Duda’s elegant templates. We customize these to align with your brand’s identity, ensuring your website is as sophisticated as your fleet.

Want a website that mirrors your brand’s luxury? Let’s create it together.

Continuous Improvement and Personalized Service

At RJS Media Consulting, we believe in evolving with your business. Regularly analyzing your website’s performance allows us to adapt our strategies, ensuring your limousine service remains a step ahead.

Stay ahead of the curve. Explore our continuous improvement strategies .

Our personalized service means we work closely with you to understand and meet your unique business goals.

Looking for a partner who understands your vision? We’re here for you .

Ready to Accelerate Your Success?

Your journey to a successful digital presence in the limousine industry starts here. With RJS Media Consulting LLC and Duda, you gain more than just a website – you gain a strategic partner dedicated to the growth and success of your luxury transportation service.

�� Join the ranks of successful limousine services. Reach out to RJS Media Consulting LLC today and start your journey towards digital excellence.

Ready to transform your online presence? Let’s talk!

Targeting Success: The Importance of Identifying Your Ideal Customer in the Limo Business

Tue, 19 Dec 2023 16:00:01 GMT

Find Your Perfect Client: Limo Business Success with RJS Media Consulting

In the competitive world of luxury transportation, knowing your ideal customer is not just a part of the business strategy; it's the cornerstone of success. Here at RJS Media Consulting, LLC, we've seen time and again how limousine businesses flourish when they understand and cater to their perfect client. Let's dive into why identifying your ideal customer is paramount for your limo business.

Understanding Your Customer: The Key to Tailored Services
Precision in Marketing: When you know who you're targeting, your marketing efforts become more focused, efficient, and effective. This leads to a higher return on investment.
Tailored Experiences: Understanding your customer allows you to tailor your services to meet their specific needs and preferences, enhancing satisfaction and loyalty.

Refining Your Business Model

Service Optimization: Identifying your ideal customer helps in refining your services, fleet, and amenities to cater specifically to that group.
Budget Allocation: You can allocate your resources more wisely, focusing on the areas that will bring the most return for your target demographic.

Building Brand Loyalty

Personalization: Personalized experiences resonate more deeply with customers. When clients feel understood and catered to, they are more likely to become repeat customers and brand advocates.
Competitive Edge: By targeting a specific segment effectively, you stand out in a crowded market.

Efficient Use of Resources

Cost-Effective Advertising: Targeted marketing ensures that your advertising budget is spent on reaching the most relevant audience.
Time Management: Focusing on a specific customer base saves time in both planning and execution phases.

Generating Quality Leads

Higher Conversion Rates: By appealing to a specific group, you're more likely to attract clients who are genuinely interested in your services.
Quality Over Quantity: It’s about attracting the right customers, not just increasing foot traffic.

How RJS Media Consulting, LLC Can Help

At RJS Media Consulting, we specialize in helping limousine businesses identify and target their ideal customer base. Our services include:

Market Analysis: We conduct thorough market research to help you understand your ideal customer's demographics, preferences, and behaviors.
Customized Marketing Strategies: Based on our analysis, we develop tailored marketing strategies that speak directly to your target audience.
Ongoing Support and Advice: We provide continuous support and advice to adjust strategies as market trends evolve.

Conclusion

Identifying your ideal customer is not just about knowing who they are, but also understanding their needs, desires, and how they align with your services. It’s about creating a connection that goes beyond a simple business transaction.

Contact RJS Media Consulting, LLC today to discover how we can help you identify your ideal customer and transform your limo business into a beacon of success and customer satisfaction.

2024 Limo Marketing Mastery: Boost Your Business | RJS Media Consulting

Fri, 15 Dec 2023 15:38:25 GMT

Rev Up Your Limo Business: Marketing Strategies for 2024

As we enter 2024, the limousine industry faces both challenges and opportunities. At RJS Media Consulting LLC, we've identified key strategies to help your limo service accelerate ahead of the competition.

1. Embrace Digital Transformation

Website Optimization: Ensure your website is mobile-friendly and has fast loading times. Incorporate SEO strategies to improve visibility on search engines.
Online Booking System: Implement an easy-to-use online reservation system. Convenience can be a significant deciding factor for customers.

2. Leverage Social Media Effectively

Visual Storytelling: Use platforms like Instagram and TikTok to showcase your fleet and services through engaging videos and images.
Customer Engagement: Regularly interact with your audience. Host Q&A sessions, share customer testimonials, and post behind-the-scenes content.

3. Utilize Targeted Advertising

Geo-targeted Ads: Use location-based advertising to reach potential clients in your service area.
Retargeting Campaigns: Implement retargeting strategies to re-engage visitors who have shown interest in your services but haven't booked yet.

4. Focus on Niche Markets

Identify and target specific niches, such as weddings, corporate events, or airport transfers. Tailor your services and marketing messages to these segments.

5. Enhance Customer Experience

Personalization: Offer personalized experiences. Remember client preferences, and tailor services to individual needs.
Feedback Loop: Actively seek and respond to customer feedback. Use it to improve your service quality.

6. Collaborate with Local Businesses

Partner with event planners, hotels, and restaurants. Mutual referral programs can be beneficial for all parties involved.

7. Content Marketing

Create informative blog posts and articles related to luxury travel and events. This not only positions your brand as an authority but also improves SEO.

8. Email Marketing

Develop a strong email marketing strategy. Send out newsletters, special offers, and updates to keep your brand top-of-mind.

9. Sustainability Practices

Emphasize any eco-friendly initiatives, like using hybrid or electric vehicles. This appeals to environmentally conscious consumers.

10. Monitor Trends and Adapt

Stay informed about industry trends and adapt your strategies accordingly. Flexibility is key in a rapidly changing market.

By implementing these strategies, limousine services can enhance their visibility, attract more clients, and stay ahead in the competitive market of 2024. Remember, the key to successful marketing is not just about reaching a wide audience but reaching the right audience.

Contact RJS Media Consulting LLC for more personalized strategies and to stay ahead in the luxury transportation industry.

This blog post offers a comprehensive guide for limousine services looking to refine their marketing strategies in 2024. It blends traditional marketing tactics with modern digital trends, providing a well-rounded approach to attracting and retaining clients.

Are you being pestered by "Google Accounts Strategists"

Mon, 22 May 2023 21:23:43 GMT

Don't fall for bad advice

I get calls by Google daily, and I bet you’ve had a call or two from them too. Lots of times if you don’t answer, they will continuously call over and over till you do answer. Yet, we have become suspicious about the quality of the advice given by our Google Strategists recently. I wanted to make you aware of what is going on in the market.

Google's revenues are declining and they have outsourced customer support to an Indian sales company that is hired to improve Google’s revenue, not your results.

RJS Media Consulting is a Google Partner, so we get the high-end support level, yet recently the Google reps don’t seem to know the basics of Google Ads. They appear more concerned with our clients switching to smart campaigns and automated bidding, which can cause real problems on limousine accounts. As I’m sure you are aware, the limo market demand can shift dramatically based on the season, week or the event going on. What works today may not work during a big event such as Super Bowl, Coachella, Memphis in May, Emmy’s, Grammy’s etc as the competition doubles or triples for a short period and then go away. The automated bidding they suggest cannot accommodate for big market shifts. Which means the newcomers/out of town limo companies that come into the market for these events will be doing the work.

I began to ask the reps questions and then asked: “Do you actually work at Google?” The answer was no! Though lately they are saying they are google employees.

So what is going on?

Google is under huge financial pressure to deliver results for shareholders. With increasing volumes of advertisers recognizing the potential of Google Ads, the platform’s customer base continues to grow. Customer support, therefore, has become increasingly expensive. In a cost-cutting measure, Google has outsourced part of its customer support to a third party. Yes, they outsourced their Google reps.

Who is Google’s Third Party?

Regalix, a global telesales company, working on behalf of Google, describes itself as a “Customer Acquisition and Customer Success” company.

Often ‘Google’s’ customer support comes not from Google, but from this third party. When asked on a recent phone call, one of the ‘Google reps’ explained to us that they had been selling loan services only a short time ago. Think about it, can you feel confident that the individuals giving advice are entirely conversant in every intricacy of Google’s advertising platform? Are they experienced enough to offer advice and is this advice definitely to your benefit, not Google’s?

Regalix count a number of tech giants among their customers. In their discussion of their partnership with Google, they claim to have “[increased] ad revenue for Google” and state a significant 50% reduction in support costs. It appears that Regalix has benefited Google, but has this cost-cutting been detrimental to customers?

To increase efficiency, Regalix predicted when customers were likely to need to reduce spend or stop advertising, and contacted them at the relevant time. To make their predictions, the third party agency undertook a “thorough investigation”, accessing information including but not limited to “login history, spend trend and conversions”.

You used to be able to look at Regalix’s case study for the work they are undertaking, but they’ve taken it down. Notice the title – ‘Account management at global scale increases ad revenue for Google’

If you’re skeptical about this, take a look at Regalix’s Trust Pilot reviews , as well as their Better business bureau reviews

Google Ads forums have been alight with this news. Recently, Regalix has been emailing advertisers about a “missing update”. This includes advertisers who have chosen to entrust an agency with their online advertising. When the advertiser’s agencies, acting in their client’s best interests, have declined Regalix’s suggestions, they have contacted the client directly. The update in question is actually an entirely optional update that switches accounts to automated bidding. The decision not to use automated bidding may well have been taken strategically, because the agency believed it could be damaging to the client’s results. The email, however, fails to mention this.

Why you need a professional digital agency to develop your website & marketing campaigns

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Fri, 24 Mar 2023 22:00:00 GMT

Empty heading

Would you have your gardner perform surgery?

Building a website and executing a digital marketing strategy is a critical aspect of any business's success in today's digital world. When it comes to developing a website or digital marketing, some businesses choose to cut corners and opt for cheaper alternatives like Fiverr freelancers or a "buddy that does websites." However, this approach can come with significant risks and drawbacks. In this blog post, we'll explore some of the reasons why you should not use a Fiverr freelancer or a "buddy that does websites" for your website and digital marketing needs.

Quality of Work - When it comes to website development and digital marketing, quality is essential. Using a Fiverr freelancer or a "buddy that does websites" may seem like a cost-effective solution, but the quality of work may not be up to par. Professional web developers and digital marketing experts are trained and experienced in their field, allowing them to provide a high-quality output that is tailored to your specific business needs. In contrast, a Fiverr freelancer or a "buddy that does websites" may lack the necessary skills and knowledge to deliver a website or digital marketing campaign that meets your requirements.
Communication and Support - Working with a Fiverr freelancer or a "buddy that does websites" may also lead to communication and support issues. Professional web developers and digital marketers have a structured communication process in place to ensure that the project is progressing as planned. On the other hand, a Fiverr freelancer or a "buddy that does websites" may not be as communicative, which could lead to misunderstandings, delays, and missed deadlines. Additionally, professional web developers and digital marketers provide ongoing support, ensuring that your website or digital marketing campaign remains up-to-date and optimized for the best performance. A Fiverr freelancer or a "buddy that does websites" may not provide the same level of support, leaving you to fend for yourself when issues arise.
Time and Resources - Building a website or executing a digital marketing campaign requires a significant investment of time and resources. Fiverr freelancers or "buddies that do websites" may offer low prices, but they may not provide the level of dedication or time required to deliver a high-quality project. Professional web developers and digital marketers have a structured process in place, which ensures that the project is completed on time and within budget, without compromising on quality. Opting for a cheaper alternative may lead to a lack of focus, delays, and subpar results.
Lack of Experience - Professional web developers and digital marketers have experience working with different types of businesses and industries, allowing them to provide a tailored solution that meets your specific needs. On the other hand, a Fiverr freelancer or a "buddy that does websites" may not have the same level of experience, leading to a cookie-cutter approach that may not be suitable for your business.

In conclusion, opting for a Fiverr freelancer or a "buddy that does websites" may seem like a cost-effective solution, but it can come with significant risks and drawbacks. Investing in a professional web developer and digital marketer is critical for the long-term success of your business. They have the necessary skills, knowledge, and experience to provide a tailored solution that meets your specific needs, ensuring that your website and digital marketing campaigns are optimized for success.

Regenerate response

How RJS Media Consulting Limo Marketing Solutions Help Limo Operators

Thu, 16 Mar 2023 21:24:06 GMT

in a sea of competition, you need an expert on your side

At RJS Media Consulting, LLC, we understand that running a limo business can be challenging. With increasing competition in the luxury transportation industry, it's becoming more difficult for businesses to stand out from the crowd. That's why we're dedicated to helping limo businesses succeed with online marketing.

Here are some of the ways we help limo businesses achieve online success:

Website Design and Development

A website is the centerpiece of any online marketing strategy. At RJS Media Consulting, LLC, we design and develop beautiful, functional, and user-friendly websites that showcase our clients' services and brand identity. Our websites are optimized for search engines, ensuring that potential customers can find our clients' businesses online.

Search Engine Optimization (SEO)

SEO is the process of optimizing a website to rank higher in search engine results. At RJS Media Consulting, LLC, we offer comprehensive SEO services designed to improve our clients' online visibility and attract more traffic to their websites. We use the latest techniques and tools to ensure that our clients' websites rank high for relevant search terms.

Pay-Per-Click (PPC) Advertising

PPC advertising is a highly effective way to drive targeted traffic to a website. At RJS Media Consulting, LLC, we create and manage PPC campaigns that help our clients generate more leads and conversions. We use advanced targeting techniques to ensure that our clients' ads are seen by the right people at the right time.

Content Marketing

Content marketing is the process of creating valuable and informative content that engages and educates potential customers. At RJS Media Consulting, LLC, we create high-quality content such as blog posts, articles, and infographics that establish our clients as thought leaders in the luxury transportation industry. Our content marketing services help our clients build trust with their target audience and drive more traffic to their websites.

Email Marketing

Email marketing is a highly effective way to nurture leads and keep customers engaged. At RJS Media Consulting, LLC, we create and implement email marketing campaigns that help our clients stay top of mind with their customers. We use advanced segmentation techniques to ensure that our clients' emails are personalized and relevant to their audience.

At RJS Media Consulting, LLC, we're committed to helping limo businesses succeed with online marketing. Our comprehensive range of services is designed to help our clients maximize their online potential and achieve their business goals. Contact us today to learn more about how we can help your limo business succeed online.

The Manifest Names RJS Media Consulting, LLC as one of the Most Reviewed Content Marketing Agencies in San Diego

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Thu, 03 Feb 2022 19:57:19 GMT

The internet has radically changed how we advertise and market our businesses. One thing that hasn’t changed is the importance of great content. Whether traditional or online, content is what makes or breaks a campaign. RJS Media Consulting, LLC understands this and we try our best to offer the best content marketing services in the industry!

With that being said, our company has been recently named as one of the most reviewed content marketing agencies in San Diego by The Manifest. We are very proud of this incredible achievement and to be included in the Manifest directories . Our team is even more excited to share this with you, our clients!

First and foremost, what is The Manifest? They are one of the best business blogs in the B2B industry today. Their goal is to gather and verify the hard data, expert insights, and actionable advice that you need to build your brand and grow your business – to provide the practical business wisdom that manifests in your success.

We are ecstatic about this award! Our team is honored to receive such a prestigious accolade from the industry. Furthermore, this award represents all our hard work and dedication in making sure our clients receive nothing but the best services in the market. On that note, we would like to thank our team for their phenomenal performance throughout these years. Their passion for helping our clients is the cornerstone of our success.

Are you interested in knowing more about our services? We're here to help , please don't hesitate to reach out. Our team would love to answer any questions you may have.

10 Steps to an Effective Brand Strategy That'll Bolster Your Business

Tue, 01 Jun 2021 17:01:23 GMT

Many mistakenly think that a brand strategy is limited to designing a nice logo or creating a catchy tagline. That couldn’t be further from the truth!

In reality, your brand encompasses all the things that make you stand out from competitors as different. Everything from your visual identity to your messaging to customer experience. Not to mention the way people perceive your business, including all of the thoughts and emotions they associate with your brand.

Image source

Because branding is so extensive, developing a strategy that works takes both time and careful planning. To help with that planning, consider some guidelines for creating an effective brand strategy for your business.

How to develop your brand strategy

Developing a long-term plan for building your brand can seem like an overwhelming task. Where do you start? There are 10 steps that can give you a solid foundation on which to build.

1. Pick your niche(s)

Catering to a niche market may involve offering specialized services, serving specific audiences, or limiting your focus to certain products that best serve the needs of your customers. Why can “niching down” be a smart strategic move?

Benefits include:

Rather than spreading your resources thin trying to be all things to everyone, you can allocate them where they’ll do the most good.

That’s not to say that you must focus on one narrow audience, service or product, though. Businesses can successfully cater to several different niches.

To lay the foundation for your brand strategy, determine where it would be most worthwhile for you to focus. Considering what you enjoy most and excel at will give you a good start and put you on the path to a dialed-in brand image that supports your marketing strategy .

2. Define your business and marketing goals

The whole point of a strategy is to reach a goal (or goals). So, in developing your brand strategy, you can’t forget to consider your short and long-term goals .

Think of where you want your business to be next month, next year, and in a few years from now. Would you like to increase your customer base by a certain percentage? Is establishing a customer loyalty program in the cards for you? Do you eventually want to open another location ?

In any case, keep your core objectives front and center as you decide what brand strategy will harmonize with your marketing efforts and get you to your goal.

3. Conduct brand research

Building a brand strategy in a bubble is a bad idea. It’s important to understand how your competitors and other businesses your audience engages with are branding themselves.

Of course, you don’t want to be a copycat. However, you can learn a ton from what’s working for them, how your audience responds to certain tactics, and even what your competitors aren’t doing in their branding. Looking at existing brands can give you both creative inspiration and strategic insights to help you set yourself apart from the crowd.

4. Spotlight what makes you different

Even if what you offer isn’t truly unique or one-of-a-kind, you can still stand out as different. How? Your brand messaging is one key.

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Take, for example, the commercial coffee chains Starbucks and Dunkin’ Donuts. Both sell similar products, but their brand strategies convey different messages to very distinct audiences. And both brands are successful. The same can be true in your case.

You can customize your brand strategy and differentiate your business with:

Let’s say you own a pizzeria. Yes, there are lots of other pizzerias out there. However, yours is unique in that you serve authentic Italian brick-oven pizza in a setting that takes your customers straight into the heart of Sicily. Your purpose isn’t just to make tasty pizzas; it’s to deliver an authentic Italian experience that locals can’t find elsewhere in the area.

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Now substitute your actual business type in place of the pizzeria. The main question remains the same. What can you offer customers that they can’t get from your competitors ?

5. Think of your business as a person

Every person has a unique personality. So does every business. In both cases, though, not every personality is memorable. To prevent having a forgettable brand, it can help to envision your business as a person (real or imagined).

Ask yourself: If my business were a person, what kind of person would it be? What traits and characteristics would make it appealing, influential, or memorable? How would others describe their voice, tone, and style?

This exercise can help you visualize the attributes of your business you want to highlight in your brand strategy and the best way to go about doing that.

6. Craft an exceptional customer experience

Customer experience is the great equalizer of businesses. Sure, a competitor might offer the same products or services at a cheaper price, but if they treat their customers poorly or fail to address small but significant details, it won’t matter. People are willing to spend a little more money or time for a better experience.

Plus, satisfied customers can become mini-marketers for your business, spreading the word about their positive experience, writing customer reviews , and recommending you to others like them.

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So think beyond how you can deliver a decent experience or even just a slightly better one than your competitors do. Deliver the ideal experience for your customers.

What additional bases can you cover to show your customers that you truly stand for what you say you do? What aspects of your brand can you translate into action when it comes to communicating with, serving, and supporting your customers? Additionally, how can you make it easy for your customers to share their positive experiences with you , especially online?

7. Get involved with your community

Embracing your local community can do wonders for your business. People love to support local businesses and often make the conscious choice to frequent them over large chains. Plus, in contrast to larger companies, you make it possible for people to put a face to your brand , making it more appealing and human.

Personally connecting with customers has a twofold advantage. One, it’s an excellent way to build relationships, establish a great reputation, and turn loyal customers into brand advocates who willingly share their positive experiences with your business. Two, the more you engage with your customers, the better you’ll understand their needs. The insights you gather will allow you to provide more tailored solutions, which means happier customers!

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What are some ways you can get involved in your community? You could connect with other small business owners, attend local events, feature your best customers on your social media pages , or even sponsor children’s sports teams from nearby schools. All of these strategies will bring you closer to your customers while incentivizing them to support your business.

8. Create and maintain a high-quality blog

A well-maintained business blog can bring many benefits including increased online visibility and an increase in sales. Yet, it can also be a surefire way to develop your brand.

As mentioned, branding is all about making your business easily identifiable in a crowd and blogging happens to be an excellent way to communicate the unique personality and intent of your company.

Just be sure to choose topics that are relevant to your audience and make your posts easy to read, adding images to hold attention and improve user experience. And don’t be afraid to add some personality to the information you’re relaying. Think about how you would personally converse with a customer about your business or a specific piece of advice, and try to maintain that conversational style when writing your posts.

9. Develop your visual identity strategically

Strategy is just as key when deciding on visual branding as it is when crafting your messaging. For example, choosing brand colors is not solely a matter of personal preference. Color psychology should be a guiding factor. After all, research has shown that between 62% and 90% of snap judgments made by customers are based on color . Why?

Different colors elicit different emotions and responses, which you can use to influence the way people view and interact with your brand.

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For example, consider the “vibes” associated with some colors:

And this is just a taste of the many positive and not-so-positive connotations associated with various colors and shades. There are many nuances to keep in mind so, from your logo to your website design and beyond, be sure to choose your brand colors wisely. Only if you do will your visual branding support your larger brand strategy and bring you more business.

10. Unify your social media accounts

Besides your website, your social media accounts are among the most easily accessible representatives of your business online. In other words, your accounts provide a prime opportunity to distinguish your brand from the start of a potential customer’s engagement with you.

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Whether you use Twitter, Facebook , Instagram, or other platforms, maintain a cohesive voice and visuals. This will ensure that your followers and potential customers are being met with the same consistency and reliability they’d expect if they were to do business with you.

Why put the work into your brand strategy?

Your brand starts with you but, ultimately, it ends with the perception people have of your business and the actions they do or don’t take as a result. By shaping every aspect of your brand purposefully, you can have a positive impact on the perception and response of your audience, not to mention supercharge your advertising .

Whether your business is large or small, old or new, prioritizing your brand strategy will pay off in more ways than one. Do you want stronger relationships with your audience, a better reputation, more exposure, and increased revenue? If so, put the work into this invaluable part of your small business plan.

Ten steps to an effective brand strategy [recap]

We covered a lot in this post, so here is a list of the ten tactics we provided to help you develop a winning brand strategy:

1. Pick your niche(s)

2. Define your business and marketing goals

3. Conduct brand research

4. Spotlight what makes you different

5. Think of your business as a person

6. Craft an exceptional customer experience

7. Get involved with your community

8. Create and maintain a high-quality blog

9. Develop your visual identity strategically

10. Unify your social media accounts

5 Hidden Truths About DIY Website Builders

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Tue, 30 Mar 2021 14:33:40 GMT

"The bitterness of poor quality remains long after the sweetness of low price is forgotten." - Benjamin Franklin

So, you want a website for your business, but don’t know where to start? Most people go straight to Google for answers and are hit with an endless barrage of DIY options. While DIY builders have come a long way in recent years, there are still significant drawbacks that will come back to bite you. Offers are often packaged in fancy advertisements enticing you with free domains and features that seem like a dream come true, some even claiming you can build a professional website in less than a day. While this may be true if you’re familiar with how the platforms works, its often not the case and many require a time-consuming learning curve. It’s understandable to choose DIY if you’re in a hurry and on a budget, but you’ll likely end up wishing you’d invested in a custom website suited to your company’s needs. Here’s why :

Poor Search Engine Optimization

The proper language and formatting for your website content is crucial for SEO, and DIY builders will offer little or no help in this area. Customers become frustrated and unhappy with the next-to impossible SEO features offered for articles and images. Google, the most popular search engine in the world, ranks websites by taking content into account. You need a professional with knowledge about how this works, otherwise your site won’t even show up in the first few pages of search results.

Forget Unique. Your Website Will Look Like Someone Else’s

In today’s online world, your visual brand and image are vital for success. With DIY sites your creativity is limited, and you’ll have to work within the parameters offered in your chosen theme. If you choose a “popular” theme, you know countless others are using it. With a professional web designer, just about anything is possible and your site will be uniquely yours. You’ll stand out.

Too Many Features Slow Your Site Down

Most businesses don’t require endless options, but DIY builders are bloated with so many options. This impacts your website’s performance and even slow it down. And no, you can’t just disable or remove them. A custom site keeps a lean code base for faster use, which is especially important from mobile devices.

You’re Stuck and Limited

Custom features and coding should be done early on so that you can grow and change with your business, otherwise you’re stuck with a limited box of DIY tools. Down the road, this limits your ability to expand a store or grow to meet customer needs. In short, it can hurt your business down the road.

A Subpar Site = Unprofessional Image

Admit it. The vast majority of us don’t have a knack for design, writing content, branding, etc. While it’s more affordable to go the DIY route, your website will likely not have the visual appeal or the professional quality you need to hold credibility and authority. To be viewed as a pro, your site needs to be high-quality to reach your target audience.

Bottom line, a website should lay a foundation for decades of use and growth. A custom site pays off through successful SEO, while helping you stand out as uniquely you. It allows you to focus on your business instead of navigating through a DIY builder. Ultimately, with a professional web designer you’ll have unlimited possibilities for growth and change, an epic site that runs efficiently, and you’ll shine as the professional that you are.

How to Use Consumer Psychology to Win More Post-COVID Business

Wed, 24 Feb 2021 23:33:40 GMT

A great article by Dmytro Spilka and I think its a great read to start getting a handle on whats going on in todays market.

When it comes to converting consumers, many businesses have a habit of overlooking the psychological processes that drive the urge to make a purchase. This can perhaps be understandable when we’re marketing to a large group of people and only have time to look at highly-performing campaigns on the surface, without digging deeper into the effect they have. However, this could prove to be the undoing of some businesses as the news of a COVID-19 vaccine has sparked optimism at a return to something that resembles normality.

Insights into consumer behavior form the cornerstone of successful conversions , but from 2021 onwards, the behavior that we’re used to seeing may change. In this post, we'll take a deeper look into the importance of understanding the psychological makeup of consumers, as well as mounting an exploration into how post-COVID markets may have altered forever. We'll cover:

The importance of consumer psychology

2020 has been a challenging year, and it appears that for some, the effects of the devastating virus has led to fundamental changes in personality traits. Marketing is built on an understanding between brands and their consumers. But in the wake of such a significant global event, it may be time for marketers to reassess their consumers, and reconsider how they plan on marketing products and services to them.

For any online store, data about the behavior of consumers is one of the most important business assets an outlet can possess. Through behavioral data analysis, ecommerce websites can take deep consumer insights and present a more personalized experience for visitors.

Put simply, consumer behavior analysis provides data-driven observations into customers online and how they interact with your store.

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Browing behavior

One of the most important things that online tools can provide insight on when it comes to monitoring how customers interact with a store comes in the form of browsing behavior .

The browsing behavior of consumers can be tracked by web analytics tools which can consider factors such as how the consumer is attracted to a particular ecommerce store, what products they like, and how personalized landing pages affect their conversions.

Purchasing behavior

The purchasing behavior of consumers can also be effectively tracked. This can offer greater insights into the psychological makeup of consumers due to how it can identify buying patterns and the response to promotional campaigns.

These insights can be particularly useful when gaging the reception to certain seasonal purchasing patterns, or preferences towards a particular line of products. It can also help to gauge consumer reactions to promotional offers and limited-time discounts.

Email behavior

Finally, the email behavior of consumers is another way to see how individuals react to marketing campaigns and where improvements can be made in marketing materials.

Email behavior helps to provide insights into how consumers respond to the message inside email marketing campaigns. This, in turn, can help to analyze consumer behavior based on factors like open rates, click-through rates, and the number of emails that led to a purchase being made on site.

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As we can see in the example above —which in this case listed the demographics attached to Coca-Cola drinkers—the wealth of insights available from consumer behavior can be used to create rich visualizations of what buyers are like, and who they are likely to be.

However, in a shifting consumer environment, marketers may have to act fast to adapt to the shifting mindsets of their core audience.

How consumer perceptions have changed in the age of COVID-19

The arrival of COVID-19 in the spring of 2020 has carried severe ramifications on a humanitarian scale and has also decimated countless industries along the way. The pandemic hasn’t just changed the way we live and work, however, it’s also permanently changing consumer behavior.

Individuals have spent much of the past year reshaping their lives to suit new daily routines that largely involve working from home and practicing social distancing for prolonged periods of time. This new emphasis on the health and safety within and outside of quarantine has prompted new habits emanating from consumers—accelerating long-standing social media and ecommerce trends that have been steadily forming in recent years.

Notably, the available data appears to show that these trends won’t reverse once a vaccine arrives and the world recaptures some form of normality. The EY Future Consumer Index , for instance, reports that 42% of consumers agree that the way they shop will fundamentally change in the wake of COVID-19.

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Figures for digital social media and entertainment platforms have accelerated during the onset of the pandemic, showing that social media marketing may overrun more traditional approaches in a post-Covid world.

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Elsewhere, increasing numbers of shopping are taking place both online or via dedicated apps—as opposed to physical purchases in stores or collections from local hubs.

In a recent report, McKinsey & Company notes that a significant shift is taking place where consumers are beginning to favor ecommerce , trusted brands, sustainable items, and more local physical stores while losing interest in more discretionary spending.

Notably, the report highlights several new challenges for marketers in a post-COVID-19 society, especially when it comes to adapting to shifting platforms in which consumers engage with campaigns and brands.

Another mounting challenge revolves around the fight to stay relevant across multiple touchpoints, from within multi-brand stores, e-retailers , the brand website, brick and mortar stores, and various other platforms. This will be key in winning customer loyalty with the help of CRM systems, communicative avenues, and incentivization.

These challenges are accompanied by the need for allocating more campaign resources away from out-of-home advertising, print and trade marketing, and into more digital marketing approaches.

Not only has COVID-19 changed the way consumers engage with brands and how they shop, but it’s also altered their psychological intent. Accenture notes that the virus has formed three new consumer trends:

Health-focused purchases

As more individuals have the time when working from home to stop and take stock of their lives, a new trend towards healthy living has emerged among consumers.

Conscious consumption

Consumers have become more mindful of the items that they’re buying. They are actively working to limit food waste, and are aiming to shop more consciously in buying more sustainable products. Brands and marketers alike will need to adapt their business models to accommodate this growing trend.

Greater locality

The rise of the virus has led to more consumers looking to stay local to make essential purchases. This has caused community stores to experience something of a renaissance and more locally sourced and artisanal products to be bought by higher volumes of people. This may cause brands to look for new ways to connect with consumers on a local level—whether it involves highlighting local provenance, customizing products for local needs, or engaging with shoppers in a more locally relevant way.

This significant trend towards more responsible and ethical shopping may be a vital opportunity for marketers to quickly latch on to the changing psychology of consumers and how a post-COVID society may shape their purchases.

Fortunately, there are some ways in which businesses can effectively adapt to the growing momentum of the changing psychology of consumers:

The power of the A/B and multivariate test in adapting to changed consumer perceptions

One of the most vital ways of ensuring that your business is ready to adapt to the changing mindsets of consumers is by utilizing both A/B and multivariate testing on eCommerce websites and brand landing pages.

While A/B testing is an effective way of presenting consumers with two different landing pages that can encompass various sentiments for consumers to either enjoy or bounce back from, multivariate testing is a much more comprehensive technique that combines various elements of a page for a fuller picture.

In a nutshell, multivariate testing is a technique for testing a hypothesis where multiple variables are modified . The aim here is to find the very best combination of features and facets for a successful website that understands the new consumer market best.

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As we can see from the example above, the art of multivariate testing is that businesses can get a much better level of insight into how well a website design suits the changing behaviors of consumers.

Because websites and mobile apps are created with scores of combinations of changeable elements, a multivariate test changes various elements—much like changing a picture and headline at the same time. Using this as an example, three variations of the image and two variations of the headline can then be combined to create six versions of the content - which are then tested all at the same time to see which one gains the most favorable interactions.

This form of rigorous testing is vital should marketers be looking to adapt their business model while looking for more effective campaign materials for product or service conversions.

Analyzing sales funnels

Although many marketers may have the idea of forensically dissecting their sales funnels, the changing psychology of a post-pandemic market calls for greater analysis and re-analysis of which stages of a customer’s journey is more seamless on-site than others.

Platforms like Google Analytics and Finteza both offer deep insights into precisely which page a prospective buyer abandons their cart.

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Prioritize understanding your consumers on a psychological level

COVID-19 has caused plenty of upheaval in the world of marketing in 2020 , and it’s becoming clear that its effects won’t go away with the arrival of a vaccine. Marketers will need to deeply analyze their funnels to adapt to how consumers will behave after the pandemic. The transitional process will certainly become clearer over time, but in order to return to normality with ease, it’s vital that businesses act fast to accommodate this new form of custom.

With rigorous A/B or multivariate testing and continuous sales funnel analysis, the arduous process of appealing to the new mindsets of consumers can be made a little more straightforward. Giving marketers just enough time to rebrand their campaigns ready for the ‘new normal.’

About the author

Dmytro Spilka is a CEO at Solvid , a creative, long-form content creation agency based in London. Founder of Pridicto. His work has been published in Shopify, IBM, Entrepreneur, BuzzSumo, Campaign Monitor, and Tech Radar.

RJS Media Consulting, LLC a Top Ranked Performance Agency, according to DesignRush

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Wed, 24 Feb 2021 17:47:22 GMT

RJS Media Consulting has been recognized among the top 20 most popular Digital Marketing Agencies In San Diego in 2021 by DesignRush Marketplace.

DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise.

After evaluating and analyzing RJS Media Consulting's performance with some of the most prominent brands in the US, the online platform gave RJS Media a spot among the most popular agencies in San Diego.

RJS Media Consulting, LLC was founded in 2017 by Robert Sporner, It has achieved a 97% client retention rate thanks to relentless pursuit of opportunity and optimization efforts.

In 2020 with the global recession caused by the Covid-19 pandemic, the company had no layoffs, and grew 100% year over year bringing excellent results to all of our clients.

DesignRush evaluates thousands of agencies and is committed to helping brands find the best solutions for their needs. The platform has a listing that allows users to search partners based on clients, portfolios, reviews, pricing structure, and testimonials. This recognition of RJS Media Consulting, LLC is one of many that distinguishes the agency and claims it’s excellence.

Learn more about DesignRush at www.designrush.com/agency/digital-agencies/california/san-diego

Should you hire a web developer or SEO specialist from an unsolicited email?

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Sun, 07 Feb 2021 20:47:08 GMT

Like the old saying, "you don't get something for nothing"

Just report it as spam and move on. Black hat SEO spammers want to scare you into paying for a service they are at best poorly equipped to provide.

They usually start out saying, I looked at your site and see you are not getting the best results or some verbiage like that. They follow up with an unbelievably low price to get you hooked.

Not only are these offers not worth investigating, they actually serve to undermine the credibility of legitimate SEO providers – fueling broader skepticism about search practices in general and sowing confusion about the difference between trustworthy SEO providers and fast-buck scammers.

It is much better to stay focused on the sensible, measurable SEO goals and strategies that you’ve already put in place – or, if you feel your SEO strategy is lacking, to upgrade your efforts either on your own or by working with a legitimate provider.

One reason these scams are still operating is that SEO strategy is complex and, done right, quite time-consuming as well. Due to the power of wishful thinking, it’s not surprising that some of us may be tempted to respond to such an email. But there are no easy fixes.

If you’re still not convinced, ask yourself the following question: Do I really think that hiring someone I don’t know, who reached me through an unsolicited spam email, is a wise investment in SEO strategy?

Real SEO – part art, part science – is a painstaking process that takes time and cannot be mechanized.

Five Questions Every Car Dealer Website Should Answer

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Sat, 26 Dec 2020 18:37:16 GMT

During these times, automotive shoppers want to know what’s going on.

Though many dealerships had to close because of the COVID-19 pandemic, plenty of stores saw it as an opportunity to modify operations and reroute business online. Today, almost all roads lead to a dealer’s website, even (and sometimes especially) when a customer might prefer to come into the showroom. In fact, 83% of customers want to do at least one step of the car-buying journey online .

Customers are bound to have a lot of questions, especially amid all the recent changes and phased reopening across the country. That’s why the following must be addressed on every dealer website.

1. Is the dealership open, and if so, what safety precautions are being taken? The most helpful thing a dealership can do is to provide accurate information to its customers and communicate frequently. This can be done in a few key places with highly visible website messaging, such as on slides, banners, and landing pages. Also include it in social media and email. Place this information prominently so customers looking to visit in-person know their options. Quick and simple access to information is the best way to let customers know a dealer is open and eager to do business.

2. What’s the best way to reach a dealer if someone doesn’t want to visit a dealership? It can be difficult to replace in-person visits, but virtual interactions are the next-best thing to keeping many dealerships operating closer to normal. Connect virtually and make shoppers feel as though you’re in the room with them. Video chat makes the digital experience even more visible and gives dealers a direct and real-time opportunity to talk to customers. Bring shoppers closer with an interactive in-person conversation, building trust and conversion. Virtual options offer opportunities to close more deals and provide better service in one easily accessible place. With many dealers trying to reconcile ongoing labor costs as they bring stores back online, technology help with those efficiencies.

3. Can I get my car serviced or repaired? Let customers know what’s done to ensure safety during service appointments. Outline it simply on the website, whether it’s offering no-contact car services, having a delivery and pickup option, videos showing the disinfection process or listing variable service hours to reduce the number of technicians in the dealership at a given time. Fixed-operation advertising campaigns with content to support these new service processes create added awareness as consumers look into how to get their cars serviced during the pandemic.

4. How much of the car buying process can be done online? More customers are looking to digitally complete their car shopping process online. Listing exactly what steps are available online on the website will help capture those customers. These digital retailing shoppers should be treated as much farther along in the buying process, especially if they are using online tools in lieu of an in-store visit. Consumers are investing time in the process online and should be rewarded for that with personalized, relevant follow-up communications. Leverage digital tools to help make the car-buying experience from home easier.

5. Is the dealership offering home vehicle delivery, test drives or other social distancing options? With shoppers still taking precautions, offering convenient options for them can lead to more potential buyers for a dealer. Like the service process, simple messaging via landing pages, advertising and website slides or banners go a long way. L et your shoppers know you have touchless delivery options available.

Consumers will inevitably have questions and want to call, email, or text the dealership for more information. Make sure the steps to get those questions answered are clear and readily available. It’s important to nurture every lead and ensure your response is timely.

This is a new experience for all of us, and we’re all navigating this together. Dedicate online real estate to explain what you’re doing to protect employees and customers.

One silver lining of COVID-19 is that online shopping has provided an alternative location for business to take place. It also accelerated the adoption of technology that many consumers desired before the pandemic deemed it necessary. Now, more dealers are ready to take on the next era of auto retailing where their web experience is the customer gateway to their business.

A version of this article originally appeared in WardsAuto .

8 Reasons Your Business Needs a Website

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Fri, 04 Dec 2020 20:25:03 GMT

Today, not having a website is simply not an option.

Unless you’re a small business owner who is not interested in growing your brand, you need to have a website. Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers and providing them with a great experience that naturally attracts them to your business.

Still not sure how having a website will help you grow your business? Here are eight reasons your business needs a website:

1. Customers expect it.

Even if this were the only reason, it would be enough! Think about it. Would you trust any business that didn’t have a website?

If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.

2. Provides social proof.

92% percent of consumers claim online reviews influence their buying decisions.

You could rely on FourSquare, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website. Since potential buyers are already looking for you online, by including customer testimonials on your site you will make a great impression to potential buyers.

3. You control the story.

It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story with a business website. By integrating a blog, business owners like yourself can get your message, mission, and personality in front of your target audience faster than print ads or traditional mail brochures. Including social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.

4. Your competitors all have company websites.

Consumers typically start their buying journey with research and recommendations from peers as well as social network connections. Recent s tudies show that once a consumer has an idea of what they need or want, they begin researching. 72 percent of them go online to find educational material, reviews, and testimonials. I f you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.

5. Never put up the ‘closed for business’ sign again. Your website is a 24/7/365 employee.

Nobody wants to work at 3 a.m., but some people like to shop then. If you have business website or ecommerce store, you can sell your products and services all the time. An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream. Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.

6. Show up in Google search results.

Consider this: 83 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in San Diego.” If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.

7. Resource center for your staff.

Your business website can also benefit your own employees. Create an orphan page (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, training materials, or internal forms to help your team learn everything they need to know on their own schedules.

8. Showcase your products and services.

Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.

RJS Media Consulting, llc is a full service digital marketing agency that offers affordable solutions for small to mid-size businesses such as website design/development, pay per click advertising, social media marketing, wall banners, signs flyers, etc. We are your one stop shop for all of your branding and digital needs.

What is Digital Marketing?

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Thu, 04 Jun 2020 19:32:53 GMT

Helping you understand what it is and why it's important.

Digital Marketing Made Simple: A Step-by-Step Guide

Digital marketing. Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal?

Maybe a better question is: what is digital marketing?

This digital marketing guide will show you what’s what.

First popularized as a term in the early 2000’s, digital marketing has actually been around much longer.

Like, WAY longer. About 100 years longer, to be exact.

Here’s a pic of the first digital marketer in history:

His name: Guglielmo Marconi.

What? Marconi?

Yup. In 1896 he was the first human to demonstrate a, “public transmission of wireless signals.”

This dude invented the radio.

Shortly after his little demonstration in England, morse signals were transmitted across open water.

And, while it would take another 10 years for the radio to reach the general public, it sure didn’t take the creators long to realize they could use it to sell stuff.

The first live broadcast was from an opera performance at the Met and guess what people did after it?

They bought show tickets!

Digital marketing strategy was born.

I bet you’re surprised. I didn’t mention smartphones, apps, Facebook ads or blogs at all.

That’s because digital marketing has nothing to do with the internet.

Definition

If you are wondering what digital marketing is… it’s is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Or a simpler version…

Digital marketing is any form of marketing products or services that involves electronic devices.

That’s the reason it has been around for decades (because electronics have) and why it doesn’t necessarily have anything to do with content marketing, Google ads, social media or retargeting.

Digital marketing can be done both online and offline.

And, both kinds matter for a well-rounded digital marketing strategy.

Why digital marketing matters

Remember billboards?

I do.

As a young kid in California, my experiences from the back seat of our car mostly alternated between: “Mom, when are we there?” and “Uh, look, McDonalds, can we go?”, whenever one of those 10 foot billboards popped up on the side of the road.

Growing up with Indian parents, the answer to both of those would, most times, be the same: “Not yet.”

Sometimes, big brands would even start a billboard war, like this one between Audi and BMW, which got quite a few laughs:

owned

(Image source: BMW blog)

In 2015, a ton of my clients still spent hundreds of millions of dollars on billboard advertising.

Unfortunately or fortunately, it’s dead.

Just think of it this way, Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where the attention is.

The reason why billboards, like the ones above, die, is perfectly illustrated in a single picture of a Volvo.

Because, frankly, the future of driving will look like this:

volvo

(Image source: Dullonet)

Not a single passenger will spend their time looking at the road.

Do me a favor, the next time you drive and are giving a friend a ride, take a peek at the passenger seat.

Just for a second.

Even now, chances are they’ll be looking at their phone.

Heck, in a world where 9% of all drivers are on the phone one way or the other (texting or calling), at any given moment during daylight hours, how can we think billboards have a future?

If not even the driver is looking at the road any more, who’s supposed to see those advertisements?

And, that’s not even considering self-driving cars, on which both Apple and Google are working (you know it’s going to happen).

Elon Musk suggests that they’ll be here around 2020. That’s in only a few years.

That means you don’t have much time to figure out this digital marketing stuff before you can power down your old school printing press and close up shop.

The share of people spending more time using electronic devices is only going up from here.

With Americans spending 11+ hours on electronic devices, every single day, there’s not much left. That is, until we spend ALL of our time in the digital world.

And, while yes, online marketing is the reason that 25 year olds can now sit in their living room and earn 2 million dollars a year playing video games, offline marketing still has its place.

Let’s take a helicopter and circle around to get an overview.

Overview

The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here, for the sake of completeness.

The 7 big categories of online marketing are:

Search engine optimization (SEO)

Search engine marketing (SEM)

Content marketing

Social Media Marketing (SMM)

Pay-per-click advertising (PPC)

Affiliate marketing

Email marketing

Unbounce created a great infographic that sums up all kinds of online marketing in one neat chart.

noob guide

(Image source: Unbounce)

The beginner’s guide to online marketing, on Quick Sprout, is a great place to get started.

Okay, that said, what other digital marketing is there? There’s plenty, actually.

Here are the 4 big categories of digital offline marketing.

First, there’s what I call enhanced offline marketing. This is a form of marketing that is entirely offline, but enhanced with electronic devices.

For example, if your restaurant uses iPads for your customers to create their orders on, then the offline experience of say, eating Thai food, is enhanced with this electronic device.

People have been using digital media to enhance their marketing for decades (you’ve only forgotten in what ways, as you’ll see).

digital media

(Image source: San Diego Tribune)

Next, there’s radio marketing. The next time you hear an annoying, over-enthusiastic car dealer shout every word of his or her commercial, thank Mr. Marconi.

Of course, we can’t forget television marketing. TV ads have been around for more than half a century (and since 1953 also in color, nationwide – Yes, there was a time before color TV).

Finally, the biggest and fastest growing area of offline marketing, with admittedly also a lot of flops, busts and failures: phone marketing.

Let’s look at the 4 areas in more detail.

Enhanced offline marketing

What’s the difference between a billboard somewhere in the desert of Arizona and a billboard in New York City’s Times Square?

The size? The product?

3 letters: LED. Light emitting diodes.

All of the billboards in Times Square are electronic!

billboards

(Image source: Adweek)

Why? Because in the desert of Arizona, no one’s competing with you for people’s attention. If you have a billboard at all, you win.

But, in Times Square, attention is probably more valuable than anywhere else in the world. Over 330,000 people cross through it each day.

If you want to be distracted, there’s buses, taxis, promoters shouting and then, of course, the electronic billboards.

Some of them are even interactive, showing live feeds of the people on the square or pictures of customers.

Renting a billboard space on Times Square, for a year, will set you back a whopping $1,000,000 to $4,000,000.

Sounds expensive? Wait until you hear the prices for Super Bowl commercials.

What other forms does enhanced offline marketing take?

What do you see when you walk into an Apple Store these days?

apple store

(Image source: Wikipedia)

People leaning over iPads, Macbooks and iPhones.

If you have any type of electronic product, any product demo is an important part of your digital marketing strategy.

Okay, the next one’s a good one. If you remember this, you can consider yourself an extremely lucky kid:

disc

(Image source: Emuparadise)

This is a demo disc for the original PlayStation and several of these were handed out with other games or sometimes even magazines.

It was the same with PC magazines. Remember when they came with CDs (and later DVDs) and you couldn’t wait to throw them into your disk drive and see what samples were on them?

A little different than a demo, these are product samples in digital format.

People still do this. Think of all the wannabe rappers or rockers in your hometown, handing out mix tapes and CDs and now probably USB sticks, to get you to listen to their music.

Alright, time to take a look at the category of digital marketing that’s probably been around the longest.

Radio marketing

Over 100 years have passed since that original first live broadcast of the opera performance at the Met and guess what – radio is still here.

Since radio did fairly well in transitioning to the internet, it hasn’t taken as big of a hit as TV. And, even old school radio still matters.

Some facts:

Radio still reaches 85% of the US population every week

Listeners listen 2 hrs per day, on average

40% of all radio advertising expenses worldwide comes from the US

About half the population of the US listens to internet radio at least once a month

Now, while profits have shrunk, radio isn’t dead. Thanks to Pandora’s 80 million users, there are still about $4 billion in profits made each year.

But, aside from creating a kick ass, creative radio commercial that will do well, what else is there?

Recently, internet radio made a good move, doing what most podcasts do: advertise at the beginning of shows.

If you host a show revolving around a certain topic, like coaching, you can plug programs and products in, right before and at the end of the show.

Since social media is the marketing darling these days, it should be fairly easy to find a local radio station, get on a show, be interviewed or negotiate a deal with them.

Once you do, be sure to get some sponsorships, to make sure that you’re a prime candidate for the station and that they give you the premium slot and the best air time possible.

In most cases, doing well on radio means being entertaining.

Cadillac and Dairy Queen are two brands that come up with solid radio commercials on a consistent basis.

You can listen to some examples here.

TV marketing

Television marketing is such a Goliath, it’ll likely never go away. It’s also easily the industry where the most money is burned each year.

Ever since Google Video turned into Youtube, the efficiency of TV ads has gone down rapidly.

Who wants to watch a crappy MTV show host review a game that they have no clue about, when they can join 40 million subscribers (!) watching PewDiePie not only rock video games, but also deliver hilarious comments.

All, free of charge, of course.

So, why are TV commercials nearly worthless, when the average American still watches 4 hours of TV each day?

They aren’t specific.

TV ads are unspecific. In a world of search engines, retargeting, social media and email marketing, we are so used to being marketed around products we already care about, that we blatantly ignore everything that’s not remotely relevant to us.

If we can even be bothered to watch a movie on TV, because it’s not yet on Netflix, a company making $5 billion in revenue annually by now, then what do we do?

We record it and we fast forward through all of the commercials.

We’re used to being in total control.

Marketers have to be smarter and smoother.

TV commercials just hit everyone across the board.

You could see a hemorrhoid cream commercial, followed by an Oreo ad and a burger spot, all while being overweight, diabetic and 22 years old.

Such a person would be a horrible target to be viewing these ads. But, with TV, you never know who you’re going to reach, only how many eyeballs you’ll get.

So, apart from a few insomniacs who watch infomercials late at night, ensuring that Dr. Ho still sells a few of his de-compression belts, is TV advertising dead?

Not entirely.

There is still one type of TV ad worth running, but it’ll cost ya.

Remember I mentioned that renting a billboard in Times Square, for a year, will set you back a million?

A 60 second commercial aired during the Super Bowl costs $4.5 million.

Thanks to their cross-pollinating effect, the often viral and memorable commercials still pay for themselves.

Roughly 10% of all TV commercial-related shares on social media come from Super Bowl ads. So do about 8% of all views on Youtube that go to TV commercial videos.

If your commercial makes it to the blacklist (commercials the network decides can’t be shown on TV), the viral effect is usually even stronger, like this one, from Carl’s Junior, that caused a lot of noise this year:

charlotte mckinney

(damn you, Charlotte McKinney)

Super Bowl commercials have the highest retention rate, as this infographic shows. Over half of the participants who were asked remembered the Budweiser “Puppy Love” commercial.

What’s more, these commercials become online assets, generating millions of views over time, such as the famous Star Wars commercial by Volkswagen, which has generated 62 million views, to date.

(will the force be with him?)

Sadly, the hype of the Super Bowl commercials is probably more of a remnant from a success period that’s about to fade.

The $200 billion that companies still annually spend worldwide on TV commercials is hardly justifiable, as every 10th person in the United States has a Netflix account, with more to come.

TV, in the form as we know it, is going to die and will make way for the more custom-tailored experiences we are already getting used to.

So, if you do plan on doing offline digital marketing, I’d suggest that you spend your time and money focusing on a marketing platform or channel of the future.

Like this one.

Phone marketing

We still don’t realize this or give it nearly enough credit.

Smartphones are killing it.

Now, over 80% of internet users own a smartphone and, in 2014, we crossed the tipping point where more people are accessing the internet from their phone than via a desktop PC or laptop.

Mobile marketing is here, and, in 2016, the amount spent on mobile ads will first exceed the amount spent on desktop ads.

In 2020, there will be as much money spent on mobile ads as there is now spent on TV advertising. How’s that for fast growth?

But, before we look at the type of phone marketing that you can do for smartphone users with an internet connection, let’s look at some offline ways to market your products.

There are 2 apps that are grossly underestimated, yet they are on every phone, smart or not:

Calling and texting.

Cold calling is the act of calling a person with no prior contact and trying to sell them something.

While at roughly 3 sales per day (marketers call 52 people a day, on average, with about 17 calls until they find a buyer), it doesn’t have the scalability of social media or email, it’s still a valid approach to marketing.

The tactic works, but doesn’t scale very well when selling to end customers (B2C) and making contact before trying to sell helps to close the deal (especially in B2B, which is all about connections).

What works better is marketing via texting, an “app” that is also available on each and every single phone out there.

Online or offline, a text message is almost a guaranteed read.

While the MMS obviously tanked after the web became available and mobile data usage costs so little, texts are still a good way to reach people and bring value in 160 characters or less.

While you should definitely get permission first, for example, in the form of having your customers text a certain word to a phone number, there are several providers that offer text marketing at scale.

Here are some examples of how you can leverage text message marketing:

pizza

(Image source: Tatango)

Special deals, coupons and discounts are a great way for restaurants to get additional customers and turn walk-ins into regulars.

You can see more examples of successful restaurant text messaging campaigns here.

DVD rental service, Red Box, pulled off a successful campaign as well. They let their customers text DEALS to 727272 in exchange for a gamble.

They would receive a random discount on their next rental, between $0.10 and $1.50.

Over only 10 days, they connected with 400,000 customers and generated over 1.5 million text messages.

Using text reminders as customer service can also enhance your mobile marketing, like Walmart does. They alert customers when their prescription is ready for pickup. To date, they’ve sent over 1 billion text reminders.

Another option is to create a loyalty program, where your customers can trade points collected in an app or when paying via their phone. Only 13% of retailers have one, so it’s an option that can help you to stand out.

Since 98% of all text messages are opened, and 90% of them are opened within 3 minutes of arrival, text messages are also a great opportunity to promote a giveaway that you’re doing.

Using a tool, like Heyo, you can easily create a giveaway that’s optimized for mobile and works well on Facebook and other social media platforms, like this one:

countdown

(Source: Facebook)

However, there is one area of mobile marketing that you should probably avoid: QR codes.

These bar code-like images used to pop up everywhere, a few years ago and while some marketers still swear by them, they’re pretty much dead.

qr code

(Sample QR code via Wikipedia)

Back in 2011, only about 6% of mobile phone users in the US had scanned a QR code, all year. And, by 2012, 97% of consumers didn’t even know what a QR code was.

While I can’t be 100% sure about why they weren’t the big hit some wanted them to be, I suspect it’s because the system was too complex.

To scan a QR code you’d always have to download a specific app, like Barcoo.

Then, the corresponding content would open within the app, which was often not optimized for mobile.

Big brands also didn’t respect the context of QR codes, putting them in very unfortunate places, like subway stations with no cell reception or on TV commercials, where they were only visible for a few seconds.

So, don’t waste your time with QR codes, your time and money is best spent elsewhere.

Conclusion

That’s the scoop on digital marketing. As you can see, the internet is, by far, not the only place for marketers to gather success, even today.

Of course, no one can afford to miss out on the opportunities of the web and, eventually, every marketer will have to master online marketing.

But, employing a few of these offline marketing tactics can help you to not put all of your eggs into one basket and diversify your lead generation beyond social media, content marketing and the like.

Plus the offline and online world is colliding. Traditional devices such as fridges, ovens and even billboards will all be modernized to leverage digital media.

Here’s the breakdown of digital marketing again:

Online marketing

Search engine optimization (SEO)

Search engine marketing (SEM)

Content marketing

Social Media Marketing (SMM)

Pay-per-click advertising (PPC)

Affiliate marketing

Email marketing

Offline marketing

Enhanced offline marketing

Electronic billboards

Digital product demos

Digital product samples

Radio marketing

Radio commercials

Show sponsoring

TV marketing

TV commercials

Tele-shopping

Super Bowl commercials

Phone marketing

Cold calling

Text message marketing (giveaways, coupons, loyalty programs)

QR codes

I hope this guide expanded your view a bit and showed you that digital marketing is more than Facebook ads and social media blasts.

Will you use any of these tactics in your business?

Which of these do you remember from back in the day. Have I missed any?

Let me know your biggest takeaways in the comments.

A Holisitic overview of inbound marketing

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Wed, 13 May 2020 23:20:06 GMT

Why It's Important Now More Than Ever

As more marketers are using Inbound Marketing to shape their digital strategies, it’s important that all inbound elements are used to get more engagement, leads, and sales. Inbound marketing strategies can still succeed with isolated channels, but we’ve got the evidence to show why you need a holistic approach. Its kind of like baking a cake with a few missing ingredients, it may be ok, but its not going to have the same results as the full product.

What is Inbound Marketing?

Inbound Marketing is a way of connecting businesses with clients based on the changing habits of modern buyers. Outbound advertising strategies may not be as successful as they used to be.

For example:

86% of people are regularly skipping television adverts

44% of cold emails are ignored or immediately deleted

The traditional outbound methods declining, and more marketers are looking at other strategies. Many are now moving to inbound.

The processes of Inbound Marketing focus on creating marketing strategies that engage your ideal customers. Unlike outbound where you are bombarding information at customers to the point they tune out, inbound strategies attract customers who are actually interested in what you have to offer.

Inbound marketing attracts buyers with relevant, helpful and useful information in the right place at the right time to convert them into your customers.

Here is how it works:

It is key that with each step, you create useful and relatable content to pull the buyer along through your process.

It’s not all about offering premium content. There are many different aspects you have to master in order to create a successful inbound strategy for your business.

Why Take a Holistic Approach to Inbound Marketing?

So, you now have a listing of all the ingredients that are part of a successful inbound strategy. Unfortunately, quite often there is a lack of cohesion between them. Very few of the above parts deliver results on their own. Let’s pick out a few of the key pillars of inbound marketing and explain why they all need each other.

Social media is a fantastic, low-cost method for getting your message heard. Unfortunately, a huge number of businesses only go as far as posting news pieces from other sites or sharing a decent meme. The interaction and engagement for these sorts of social messages will always benefit an external site.

So while they may show your followers you have your finger on the pulse—you won’t see much of a benefit. Diversify your social sharing with links to your service pages, products or self-written blogs. Again this will promote a continual flow of interested traffic to your website, not someone else’s.

As was mentioned Blogging, or creating content in general, is a great way to show that you are committed to educating your visitors. It also shows you are happy to give expert knowledge and opinion away for free (central strategy to inbound marketing).

Businesses that are able to create high-quality content have the opportunity to develop the sense of value between the visitor and a brand. However, it isn’t as easy as throwing up a few paragraphs. There is minimal strategic advantage to posting blogs without calls to actions, as without one the only option after reading a blog is to leave.

Whether you attract visitors to your blogs through social media, paid ads or SEO—ensure you include a CTA on the page so people can continue to engage with your site and move further down the buyer’s journey.

Once you’ve written a great blog and included an attractive CTA—this clickable button is completely useless unless it is aligned with a suitable tone of voice and buyer journey stage.

Vary your offers and free content - let people to interact in a way that works for them. For example, a blog that explains the definition of SEO should not have a CTA that leads through to a purchase page for SEO agency services. We’d advise that the CTA moves the reader on a step, maybe offering them an eBook that talks about the key benefits or compares it to other methods.

inbound marketing is connected by different factors that bring a customer to your website, then moves them along the Buyer’s Journey.

Your CRM records all activity and sends out timely automation events to direct them through the Buyer’s Journey.

Automation takes the humble email and can make it much smarter. While the weekly newsletter can work for more generic updates, it’s nearly impossible to create unique email campaigns that reach specific people when they are ready to read without a well-planned automation.

Modern CRM systems can build up rules for when to send certain messages, which behavior to look for and how long to wait for until the next message is sent. By creating rules and allowing an intelligent system to follow an automated set of guidelines—you will be able to interact 24/7 without any work beyond an initial setup.

Automation should be set up in a way that gently nurtures people down the Buyer’s Journey—think of it as the most attentive and un-interruptive sales team in the world.

To Summarize:

Social Media / SEO > Blog > CTA > Landing Pages > Contact Form > Premium Free Content > Email Automation > Customer!

And there you have it. A holistic approach to inbound which drives customers! There are no shortcuts when it comes to inbound. Having an Inbound Marketing strategy is a long term investment that works by interacting with potential customers at different stages of the Buyer’s Journey.

The ingredients to make a successful Inbound Marketing Strategy.

We are one of the Top Digital Agencies In Greater San Diego

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Fri, 13 Dec 2019 20:48:32 GMT

Designrush recognized us as a top San Diego Digital Agency

We're thrilled to be recognized as one of the Top Digital Agencies In San Diego - Cost-Effective Web & Digital Marketing Experts. We always strive to provide cost effective and innovative services to our clients. Its always great to win an award, but the success and satisfaction of our clients is always paramount.

We are fortunate to work with customers we love and help them grow in new and unique ways.

What's the difference between a Digital Agency and a Web Designer.

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Mon, 14 Oct 2019 19:56:23 GMT

Its the difference between having a great website and driving customers through your door.

So you need to refresh your website or you need to start one from scratch. It needs to represent your brand, convey your value proposition, and attract customers.

But custom web development can run up a tab that makes downtown rent look cheap.

Luckily, your friend – or friend of a friend, or cousin’s husband, or the personable cashier at Starbucks – “does websites.” at a cheap price too!

What does “doing websites” even mean, though?

Is this “web guy” a web designer, a web developer, or a digital marketer?

The difference matters, big-time. It’s the dividing line between a static digital brochure that lies dormant and a lasting digital strategy that drives your business for years to come.

Who do you hire?

Before you start your project, understand the limitations and capabilities of the person you’re hiring.

Web Designer

Your company’s website is your online headquarters and hopefully a 24/7 sales person creating sales. It’s the all-encompassing resource for customers to buy your products, learn more about your services, and connect with your brand.

If your website is your digital storefront, then a web designer is like your interior designer. They know how to decorate your brand both functionally and aesthetically with color, shape, size, spacing, and other visual elements.

They’re going to make sure your website “feels” like your brand. A web designer’s goal is to keep bounce rates low and customer conversion rates high through informed, strategic, user-friendly design. They know how to do what every coffee-chugging creative director asks: “make it pop,” which usually means roll out the Size 24 Comic Sans with the drop shadow and alarming shade of purple (an inside joke!).

Digital Marketer

Behind the curtain of any profitable and growing business is a savvy digital marketer who has likely guided the organization through a website build or redesign. The digital marketer examines the entire experience in a very purposeful way.

They look at the structure of the digital storefront AND the design experience to make sure customers can purchase from you easily. Think of digital marketers as the “architects” of a website’s overarching strategy and execution, often leading the project team altogether.

They are the brains of the operation, responsible for everything from creating your brand voice to nitpicking micro-flaws that might hurt your site’s conversion rate. Without a digital marketer onboard your website project, you will have major challenges with project management.

You also might end up with a pretty website that fails to generate leads, a turbocharged website that looks like regurgitation from the 1990s AOL dial-up sound, or worst of all, a sucky website all-around.

You should never forego consulting a digital marketer about your vision for your website, as their insight will both inform the concept of the site and act as the quality control keeping your brand’s purpose at the heart of every feature.

Web Developer

Think of the web developer as the person who built your building. This is like the general contractor who makes sure all the doors open correctly and that the building doesn’t flood. The web developer translates the designer’s layouts into an efficient, fully-functioning website. They ensure that your website not only works well on the outside, but also functions seamlessly and integrates with any third-party systems (such as a CRM) on the back end.

In order to understand which platform, hosting and integrations your site will need, a web developer should ask you tons of questions, including:

    Do you plan on blogging?
    Are you integrating any social media accounts?
    Are you planning on doing any PPC advertising that will require landing pages?
    Do you have an email newsletter?
    Do you want to collect email addresses on your website?
    Are you going to sell products on your website?

With that, you should begin to understand that very few “web guys” walking the planet truly excel in both web design and web development.

Let's get granular!

Before hiring, you need to know what crossover skills your potential vendor has. There are print designers and web designers. A good web designer will understand enough code to make sure their designs will translate well.

We’ve come across a lot of gorgeous designs, but they would be so complex to code that it would make the site really slow to load.

There are also a lot of considerations in design work. For a quick test, I like to ask prospective web designers when they would use a png, jpeg, or svg file to get the highest resolution and lowest file size. It’s a super technical question, but if they can’t answer it, I’m not hiring them.

Seeing how the three positions approach things differently can help you understand each of them better. Here are a few general examples.

Color

You might think blue is just blue, but these three roles see color very differently.

Web Designer

A designer is going to look at color and see thousands of shades of blue.

Web Developer

A developer will likely have 5-10 different shades that are their typical go-to blues.

Digital Marketer

Digital Marketers likely don’t actually see blue, just conversion makers. They may test a few colors and choose the shade that’s causing conversions.

Images

A picture is worth a thousand words. But the three roles see pictures quite differently too.

Web Designer

Designers are going to create a gorgeous image that evokes emotion and is authentic to the brand.

Web Developer

Developers will see a 1200×628 px png with transparency that needs to fit into a 600px wide spot on a page. In other words, they see something very functional.

Digital Marketer

Digital marketers tend to see a credibility marker that builds brand loyalty that drives conversions.

It can be very confusing

We know it can be a bit overwhelming and often technical. We are here to help you navigate the complexities of digital marketing.

If you’re ready to jump into a website project, give us a call or click the button below to start a dialogue. We are focused on your success!

5 Digital Marketing Best Practices for Automotive Retailers

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Sat, 13 Jul 2019 00:00:00 GMT

Making your digital marketing act as a 24/7 employee creating leads

1. Establish Yourself as an Authority

For most people, buying a car is a big deal. If you establish yourself as an authority on the subject, then customers will come to you for help and will trust what you have to say over your competitors. So how do you build authority for a car dealership?

Keep your website fresh and updated.
Create engaging content that will be of interest to your customers.
Provide resources and useful information throughout the client journey (at the dealership, on your website and on social media)
have great customer service representatives as the face of your company.

2. Make Sure All Content Is Responsive and Mobile-Friendly

Did you know that nearly half of all consumers use smartphones when shopping for cars? This is important because if your website is not responsive and mobile-friendly, then consumers will find a dealership’s that is.

3. Personalize Your Marketing

Today, there are so many analytics tools available that you can streamline your automotive dealership marketing based on the individual needs and likes of each consumer. For example, say you send out a monthly e-newsletter, five consumers immediately click the link to your SUV page. In the future, you can customize your car dealer digital marketing campaigns for those consumers by focusing on all things SUV related.

That’s just one way that car dealer online marketing tactics can be personalized for visitors.

4. Employ a Simple and Effective Call to Action

When it comes to cars, people love to browse. Your website and other online research pages such as Edmunds and KBB offer them the perfect opportunity to explore and dream about their ideal cars. When you add effective call to actions on your site, there is a good chance that you will convert browsers into potential customers. It's imperative that you have calls to action on your home page, landing pages, social media sites, and other auto dealer marketing assets.

The call to action doesn’t have to be simply for buying a car. Below are some other car dealership marketing ideas that you can create calsl to action for:

Getting special offers
Booking a service appointment
Inquiring about parts cost and availability
Contacting the dealership about trade-in options
Requesting information about financing

This is a perfect way to gather leads when they sign up.

5. Take Advantage of Social Media

Social media is an extremely misunderstood and underused tool for many car dealerships. There are plenty of ways you can work Facebook, Twitter, Instagram, YouTube, and other sites to find and engage new as well as previous ones. Social sites are a great place to share information about your brand, what’s on your lot as well as engaging your readers with interesting/shareable content, fun videos, and special offers. Just as important are social signals that take form as likes and retweets. These are used by Google’s algorithm to determine a website's ranking. The more you share and the wider your audience, the better your website will rank.

Digital marketing is a very beneficial tool for car dealers. In fact, it’s the only way to stay competitive in today's digital age. The ways you can use digital marketing best practices are huge and you can tailor how you use them in delivering the right content at the right time for your customers. These five tips will get you started finding new customers right away and retain loyal customers for years to come.

To see more about us, click here . To get the latest tips and updates, sign up for our newsletter. If you would like to discuss strategies, click the contact button below!

How to find the best Social Media Manager for your business.

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Wed, 19 Jun 2019 06:16:58 GMT

Getting the best bang for your buck

So how do operators hire a good social media manager for their business? Here are some characteristics to look for:

Good listener . Effective social media operates on a personal, conversational level. Artful conversationalists have great listening skills to identify when and what to say. The old days of brands bludgeoning consumers with interupting messages are over. Hire someone who is eager for feedback, can digitally "eavesdrop" to see what's being said about your industry or business, and identify how to positively inject the brand into the conversation. In this new consumer-controlled marketing age, customers have the agency to avoid messages they don't like. It's important to understand that the consumer's needs and wants matter more than the company's. A successful business can empathize with consumers and provide solutions to their problems.

People person . Your social media manager should be, well, social. The ability to handle customer questions and complaints in a calm, composed manner is very important. Social media is another channel to communicate with customers, so a person who is shy or uncomfortable in conversation should not be running your Facebook page.

Open-minded . As the social Web continues to grow and change at a rapid pace, your social media manager needs to be comfortable in experimenting with new social networks and giving up old ones. Facebook may one day lose its popularity to Google+, or a whole new social network might pop up that puts all the current ones in the grave.

Knowledgeable about company . Your social media manager will be the company's voice on the Web, so they should feel comfortable matching their social media actions to the company's personality. They should understand how to be business casual -- fun with a sense of humor but always professional. Knowing the company also means knowing the company's target audience, and engaging in a tone acceptable to them.

Industry expertise . There are many qualified social media managers available to hire for your business, but not all of them will understand the dynamics of your industry. While outsiders can certainly learn the business, it may be better to train someone in-house or work with an agency that has industry expertise

Creative AND logical . What's the main goal for social media? At the core, it's to gain more business. And there is no secret recipe for success when it comes to this. Because people are different, good social media managers will be creative in how they engage with and attract customers. At the same time, they must be able to use analytics (e.g. Google Analytics, Facebook Insights) to identify what is working and what isn't. The beauty of digital marketing is the ability to analyze and adjust strategies in real time due to instant analytical feedback.

To learn more about us click here

ADA Compliance

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Tue, 18 Jun 2019 00:00:00 GMT

Is your website built for ADA compliance or Complaints?

As the owner of a company, its important to know if your site adheres to ADA requirements. It's quick and easy to perform an initial audit to ensure you are not at risk of a lawsuit, bad PR or simply under serving certain audiences. Plus, you don't end up responding with the deer in the headlights look when confronted with the question.

Guidelines

Developed in cooperation with individuals and worldwide organizations through the W3C process, the Web Content Accessibility Guidelines were developed with a goal of providing a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally.

The Web Content Accessibility Guidelines documents explain how to make web content more accessible to people with disabilities. That content consists of natural information including text, images, and sounds, as well as code or markup that defines structure, presentation, etc.

Web Content Accessibility Guidelines 21 is the latest technical standard which includes 12 guidelines. They are organized around four principles: perceivable, operable, understandable, and robust. For each guideline, there are testable success criteria, which are rated at three levels: A, AA, and AAA.

What needs to be done

There are numerous free and subscription services that will run an automated check on your website identifying any obvious issues. But, the findings from these systems commonly leave you with a list of violations that you don't understand and even worse, have no idea how to fix. .

If your lucky, your site has a few, relatively minor issues. The resolution can be as simple as having an internal or external web developer update the suspect areas of your website. However, when the issues are numerous and varied, it may be smarter to consider a complete website redesign.

This is especially attractive if it’s been more than 3-5 years since your last redesign because it provides a great opportunity to resolve other issues that have compiled as technologies have evolved.

In any case, it’s of the utmost importance that you check your website without delay.

If you are unsure how to check or you have and need to make changes, simply click the button below to schedule a free consultation.

Top 5 tips for Small Business Owners to consider when choosing a website

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Tue, 05 Mar 2019 22:11:06 GMT

How to choose a website that will grow your business. Choose the wrong one and at best will be a headache, at worst you'll be out of business in short order.

Having a website is mandatory to succeed in today's business world. For many small business owners it has become quite confusing how to proceed as there are many different options as well as functionality, support and price. Often, especially when it comes to smaller businesses, a simple yet functional website is preferred as it can be affordable as well as easy to set up and maintain. The most common website builder is Wordpress, but is it the best choice for your business? In this article we will discuss tips as well as what we offer small businesses and why.

1. Get a website that can be deployed quickly with no sacrifice in functionality that can easily be updated and maintained.

When choosing a website builder, you can usually tell how easy a website builder will be to use based on the design interface and the icons.

We offer the Duda platform because it offers 100 basic templates that look wonderful and are segmented into industry categories such as restaurants, medical, portfolios, blogs, online stores, etc. Duda allows you/us to switch between different templates without worrying about losing any of the content we've created. With its smooth inline drag and drop editor, there is no need to waste time having to hard code it.

The nice part about these website is you can still get under the hood and custom code the HTML and CSS which a lot of cheaper platforms do not allow. The significantly reduces the time it takes to complete the website development allowing you to focus on project management and other operations of the company.

When it comes to Widget building, Duda widgets stand out in quality and ease of use. If you need a click to call, menu, coupons, business hours, etc, Duda takes only a second to install. The creators of Duda gave a great deal of thought to what businesses actually need and streamlined the design process based on those needs. Other platforms offer this as well, but without the flexibility in designing that Duda allows.

Builders such as WordPress offer thousands of different templates which give you a lot of options for making your website look different. However, you have to find, pay for the template and all of the plugins which gets very expensive fast.

The learning curve with other builders is pretty steep. It can take a lot of time to learn how to

Care for and maintain the website.
If and when to update Plugins and Themes.
Learning and using features within a Theme.

Learning curve aside, the most common issue with other sites is that designing is tough. Other page builders out there make this easier, but if you’re not a web developer, adding those little touches your website needs to stand out is not going to be easy. Even these come with a learning curve. So no matter what, you’ll have to learn a lot before you can design anything.

Website builder functionality is essential to the successful operation of the site. If a builder is poorly laid out or too hard to understand, your company’s website might not come out working the way it needs to. Because of this, we rank Duda as a more simplistic and easy to learn website builder.

2. Make sure your website is easy to find by potential customers.

Duda and other web solutions offer built-in SEO (Search Engine Optimization) options such as In-Page Meta-Data Editing, Customizable Page URLs, XML SiteMaps, Image Alt and Description Tags, 301 Redirects, and many other features.

Duda websites are fully equipped to boost your SEO. They are able to handle all of your on-site SEO needs including page descriptions, alt tags, H1 tags, and everything else you could need. If SEO ss part of your core marketing plan, then Duda will help you make sure each page is optimized.

Other builders have useful arrays of options with it comes to SEO. In the administration portal, you can adjust the visibility settings as well as permalinks that automatically use the article title as the URL content. Other builders allow you to download the SEO plugins but again, they are additional cost in many cases where the Duda sites are already equipped.

3. Make sure your website is responsive and can be seen easily across all devices

Today, for every 3 minutes browsing, 2 of those are completed with a mobile device. It is crucial that your company’s website is mobile-friendly to keep up with business and accessibility. In fact, Google has gone to mobile indexing first in its algorithms. If your website is not mobile friendly, you will not rank as highly. Additionally, the website needs to look fantastic on tablets and any other screen size. Duda is extraordinary because not only is the design responsive, but it also lets you easily customize your website for each different viewport size. If you have a desktop design feature that doesn't look great on other device sizes, you can easily hide it. If you want to add extra buttons to your mobile site, but not on other devices, you can do that too with no coding required. You can do all of the same things with other builders, but some level of technical experience is required.

4. Make sure the website is secure

WordPress is easily the cheaper option since it is a free platform, but also the easiest for hackers to compromise. WordPress also offers personal, premium, and business plans that vary in the customization and storage space provided to the user. But you have to have additional plugins that need to be monitored for updates to ensure the site is properly secured.

Our websites are automatically updated to ensure they are secure. They are hosted on the amazon web services ensuring the highest uptime available.

The way we see it, you pay a small amount more for us to get a much better and efficient experience.

5. How is the Website supported?

Our Duda website support offers Live Chat, phone, and email. Duda offers troubleshooting help and informational guides on their responsive website builder, a mobile website builder, account & billing, product training, a widget builder, and more.

Like anything tech related, all websites will have glitches. Something as simple as updating WordPress, or themes and plugins, can wipe an entire site ending up with what the WordPress community calls “ The white screen of death . “ Since WordPress is free, you won’t find much support for fixing these issues except via the online forum.

To get help, you’ll either need a host that provides outstanding support or go searching for someone who can fix the problem for you. These people are hard to find if you don’t know where to look. It’s frustrating and has left many people with no choice but to start over from scratch. Since WordPress is the largest website platform in the world, tons of YouTube videos, forums, blogs, tutorials, and guides.

5. Which Website is best for your small business?

Small business owners need a fully functional, business oriented website that drives leads and revenue, not just a basic blog. Many website builders have options for you to expand beyond the original blog capacity to create what you or your company need. Some website builders offer more than is necessary as well as requiring additional work or skill to produce a simple website.

They can also be too restrictive demanding more time to get it to function correctly. Time you need to run your business. WordPress is not always the right tool for the job. For small business sites, it’s usually the wrong one. By switching smaller businesses with fewer needs to a website builder like Duda, not only can you save time and make a bigger profit, but be ready to go to market much faster. Plus you get versatile and sleek designs alongside an easy to update platform. Now it’s up to your own due diligence in figuring out if you should hop on our Duda wagon or not.

Click here to see some samples of our small business templates. Each can be fully customized to your needs. or simply click the button below to start a conversation. We would be happy to provide a demonstration online or in person.

How to make your website function like your own direct employee.

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Sun, 06 Jan 2019 22:06:40 GMT

Ever feel like your support and marketing requests at DDC go into a black hole?

Let's see if any of this sounds familiar. You have a small to midsize franchise dealership with limited ad budget and a factory mandated website via dealer.com. Your website brings in traffic, but nothing too remarkable and on DDC analytics you rank below the 33rd percentile. You end up going the traditional TV, Radio, Direct Mail campaigns to get results because getting the website to work is daunting or that its not necessary. You see results from traditional media, but its expensive.

Dealer.com is a great company with robust solutions, but your inside rep at DDC has a high workload of dealership accounts of various competing brands to manage. Sometimes your requests fall through the cracks due to the way they prioritize their work flow. They want to take care of you, but because of staffing constraints and workload flow, your requests go into a black hole and your website ends up looking like a hodgepodge with grammatical errors, bad graphics and an impersonal experience for your potential consumers.

Additionally, if you look across the websites of other dealers of the same brand, you will see the same content and look-mistakes and all. DDC's focus is from a top down manufacturers view, not necessarily your local market view. I remember a time that really illlustrates this. I was working on used car listings to personalize to the store I worked at. A level 2 DDC tech rep told me on used cars people don't care where they are buying from, they just want the car and that I was wasting my time. Needless to say when I reported that to the owner of the store, he wasn't very happy.

If your in a smaller market, you are well aware that people want to have a level of trust with the dealer they buy from. You've got to instill that trust before they walk in the door. Needless to say this started several conversations with DDC management that yielded no results.

Compounding that, you have to wear multiple hats spending time trying to close deals, put out fires and manage your staff. So, you end up taking the course of least resistance out of necessity. The website and social media management gets delegating to your internet sales team. In some cases you get very lucky and have a tech savvy person who can make it work. Most of the time, you get someone who is "winging it." Then, because of how their pay is structured, their focus is on selling, not optimizing the website and the website gets a lower focus.

How many times have you said "We've got up on the lot, no floor staff is available, I need you to go take care of them." Being good soldiers and wanting to make a commission, they stop what they're doing, take care of the up and a good portion of the time, they succeed in closing a sale as they are usually your best sales people. They have good intentions of making your online presence great, but like the old saying the road to hell is paved with good intentions.

You end up with a website that gets neglected or is haphazardly put together with band-aids on top of band-aids leading to the frustration of your online audience due to bad information, outdated material or the inability to find what they are looking for. The end result-your store loses the opportunity.

I've sat in many sales meetings where out of frustration/desperation, the sales staff are told to grab the yellow pages, had a card out wherever you go, etc. Shouldn't your website be doing a lot of the heavy lifting? You want the relationship built with your store more than the salespeople so that your customer base is loyal to your offering, not walking away when, not if the salesperson leaves.

Fortunately, there agencies that work with specifically with small to midsize dealerships that offer affordable solutions that are focused on your success. Don't make the mistake of going with an agency that does general work in your area, but rather focuses on your specific industry/product.

The benefits for you are:

Your dealership and website get focused attention using knowledge based on the product and market you are in.
You are working with a talent that you will see you in person.
They have skin in the game, they only work with a limited number of dealers and their success is directly tied to your success.
When an issue arises, you get their focused attention on your needs/requirements that get you the results you deserve.
Your website becomes a 24/7 employee nurturing leads, generating sales, dealership profit and good will with your surrounding community.
Your digital presence becomes like honey to bees. Everyone hates the traditional car buying process, by concisely optimizing your stores online presence, you create an atmosphere that is welcoming rather than daunting.
The solutions are affordable and the upside for you is huge.

RJS Media Consulting has the experience and know-how to get results you need. We are passionate about the brands/stores we work with and the investment you place with us will get you a huge return.

We offer a few simple streamlined packages designed to get results as well as customizable options that can be tailored to your specific needs.

Let's start a conversation to see if we are a good fit for each other. Click the button below.

Auto Repair websites

bob@rjsmediaconsulting.com (Robert Sporner Lanz) — Tue, 11 Sep 2018 22:24:37 GMT

Why its important to have your site professionally built

Our websites are developed with one of the only website building platforms on the market that adheres to Google’s best practices. Our websites load at lightning-fast speed which will dramatically improve your businesses organic ranking,

Organic means your site is found through a web search at no cost. Pay per click advertising is still a good thing, but its kinda like the cherry on top of a sundae. Much like a sundae, if the foundation is not strong, the cherry will sink to the bottom.

A lot of small business owners get tricked into thinking websites such as godaddy or wix are sufficient because of their low cost entry point only a few months to a year down the road, they aren't seeing results. Out of frustration, they call their providers for help and voila, they are pitched the magic solutions of additional cost third party add-ons coupled with paid advertising. Some just throw up their hands and just give up saying "the internet doesn't work." I'm not saying paid advertising is bad, its not. But with a professionally designed site using well optimized funnels, you will be able to spend less in the long run and get significantly better results.

Click the link below to see our portfolio of offerings. Better yet, hit us up for a free consultation to see if we have a solution that works for your business.

Internet Marketing Blog by RJS Media Consulting, LLC

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Your website isn't underperforming, Its doing what it was designed to do.

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We don’t show up with theater. We show up with clarity, precision, and performance.

The Psychology Behind Storytelling That Converts

How RJS Media Consulting Tells Stories Differently

Why It Matters

If you're tired of grandiose promises and vague deliverables, and you're ready for a partner who actually cares about your business and what makes it work, we’re ready when you are. Your competition will never see you coming.

Stop Quibbling About Marketing—You’re Either Getting Booked or You’re Getting Beat

This isn’t about offending anyone—it’s about telling the truth most limo operators need to hear if they want to grow.

If You’re Still Shopping for the Cheapest Option, You’re Not Ready to Grow

Marketing Isn’t a Gamble—Doing It Wrong Is

Here’s How We Do It at RJS Media Consulting

Let’s Talk About What You’re Really Spending

If You're Getting Results—Lean In, Not Back

Bottom Line

If you're ready to move with precision and power,

﻿ I’ll show you how to do it the right way.

Enough with the Noise: Strategy Isn’t a Stage Show

RJS Media Consulting | Strategic Marketing for Businesses Ready to Cut Through the Chaos

What are we even supposed to plan around anymore?

Where Strategy Gets Lost

What We Do Differently (And Why It Works)

Big Agencies Are Still Performing. You're Trying to Survive.

If You’re Looking for Strategy That Holds Up—Start Here

What’s Your Return on Ad Spend?

(And Why Limo Companies Can’t Afford to Ignore It)

Return on Ad Spend (ROAS).

What Is ROAS?

Why ROAS Is a Game-Changer for Limo Companies

How RJS Media Performs Compared to the Industry

The ROAS Formula

Example:

Why Good Campaigns Still Get Shut Off

How to Know If Your Ads Are Paying Off

Final Word: You Can’t Afford to Ignore This Number

Want to Know What Your Ads Are Really Doing?

What Local SEO Really Means for Limo Companies in 2025 (And Why Most Are Getting It Wrong)

Local SEO for Limo Companies in 2025

Why Landing Pages Aren’t Always the Best Strategy for Limo Companies

The Shift: Why Landing Pages Aren’t Always the Best Strategy for Limo Companies

What Are Traditional Landing Pages?

Why Landing Pages Underperform in 2025

1. They’re Ignored by AI Overviews and Search Engines

2. They Break the Customer Journey

3. They Hurt Ad Performance

The RJS Alternative: Pages That Work for Ads and Search

Why This Works Better

Real-World Impact

Final Word

How to Get Limo Leads Without Relying on Social Media

Where Limo Leads Really Come From

1. Build a Website That Converts Visitors into Leads

Learn more: How our limo web design converts better →

2. Rank for What People Are Already Searching

Learn more: Our SEO system for limo companies →

3. Use Google Ads the Smart Way

4. Get Listed Where It Matters

5. Prove You’re Not Just Another Company

You Don’t Need Followers. You Need a Funnel.

Frequently Asked Questions

Ready to Start Getting Better Leads?

Build Your Limo Lead Funnel →

How to Increase Limo Business Profits Without Wasting Money on Ads

How to Increase Limo Business Profits (The Smart Way)

Where Limo Businesses Lose Profit

I’ll show you how to do it the right way.